Pierre Mathelin

**The Challenge**: Accounting Fintech with a low-visibility website (low traffic, word-of-mouth only) that needed to structure its offering to clearly address two distinct targets: accountants and liberal professions.
**Solution**:

• In-depth strategic analysis: definition of 2 clear personas + competitive analysis + custom sitemap with dedicated paths for each target
• Creation of 100+ original illustrations + editorial structure for each page + design based on their brand guidelines for optimal readability and conversion
• Webflow development with Lumos Framework: HubSpot integration (CRM + sales tracking) + reusable page templates for future autonomy
• Multi-target SEO: sitemap covering the search intents of the 2 personas + structured data + effective internal linking

**Result**: Structured website with clear positioning and segmented offering, growing qualified traffic, solid foundation to support their commercial development and improve conversions.

**The Challenge**: Startup preparing for fundraising that needed to present a complex innovation in an accessible way to a mixed audience (investors, scientists, international partners).
**Solution**:

• Clean and professional design inspired by the biotech world to inspire confidence from the first second
• Restructured architecture and content to make complex innovation understandable without losing scientific rigor
• Webflow development with fluid animations and full autonomy for the team (training included)
• SEO optimization with structured data to strengthen online presence on strategic queries

**Result**: Website launched in 5 weeks, professional tool operational to support fundraising, autonomous team for updates.

**The Challenge**: Training organization whose old website no longer reflected their positioning and didn't showcase their expertise, with a need for automated registration and training management.
**Solution**:

• Webflow development in collaboration with their usual graphic designer to respect their visual identity
• Automated integrations: Monday for centralizing registrations/quotes + Brevo for automatic confirmation emails
• Complete training management system: CMS for real-time slots + dedicated search engine
• Advanced SEO optimization with structured data for direct display of training courses on Google

**Result**: More efficient and better-ranked website, complete automation of the registration process, autonomous team for daily management, very positive user feedback on navigation fluidity.