About Pierre
Pierre in a few words
My role today
My expertise
- Creation, optimization, and monitoring of Search, Display, YouTube & Performance Max campaigns
- Bid optimization, Quality Score, and ROI
- A/B testing on ads and landing pages
- Detailed reporting and budget management
- Comprehensive technical and semantic audit
- Content and strategic tag optimization
- Monitoring of positioning and organic performance
- Link building strategies and site structure improvement
- Google Analytics, Tag Manager & Data Studio
- Display and Remarketing strategy
- Conversion tracking and overall performance measurement
- Google Ads & SEO account audit
- Creation and management of high-performing SEA campaigns
- Natural referencing optimization for sustainable visibility
- Precise monitoring and reporting of marketing performance
- Boost lead volume
- Improve lead quality
- Scale your campaigns to their maximum
French
Native or bilingual
English
Native or bilingual
Chinese
Fluent
Experience
- SHAPE
On Malt
Creation and configuration of a Google Ads accountE-COMMERCEOctober 2025 - November 2025 (1 month)Paris, FranceI created and configured a Google Ads account, then set up a complete advertising campaign including keyword definition, ad writing, and targeting parameters to optimize campaign visibility and performance.The mission lasted 2 weeks, with quick information exchanges - Heracles Marketing
On Malt
Manage Google Ads accountsDIGITAL AND ITOctober 2025 - November 2025 (1 month)Paris, FranceI had the opportunity to collaborate with a creative design and marketing strategy agency specializing in supporting brands looking to accelerate their digital growth. My mission was to manage the Google Ads accounts of various clients, with the goal of optimizing their advertising campaigns and maximizing their performance.I was responsible for the creation, configuration, and monitoring of Google Ads campaigns, defining strategies tailored to the specific needs and objectives of each client. This included in-depth keyword research, writing relevant ads, setting up targeting, and precise budget monitoring.My role also involved continuous performance analysis (CTR, CPC, conversion rate, ROI), allowing for bid and audience adjustments to ensure optimal results. I implemented detailed performance reports, providing clients with clear visibility into the impact of their advertising investments.Thanks to this mission, I contributed to significantly improving conversions and return on investment (ROI) while maintaining rigorous control over budgets and set objectives. - IMMOBLADE
On Malt
SEO optimization and monthly Google Ads managementCONSULTING AND AUDITSOctober 2025 - November 2025 (1 month)Paris, FranceI performed:
- SEO optimization and monthly monitoring (over 3 months)
- Creation of a Title Tag
- Creation of the meta description
- Structured data optimization
- Verification of Additional Tags
- Implementation of Google Search Console
- Proposal of a content strategy and list of long-tail keywords to target
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Education
- Bachelor's degree, International Business China, Digital MarketingSan Diego State University2022Bachelor's degree, International Business China, Digital Marketing
- Google AdsGoogle2025Google Ads Expert
Certifications
- SEOGOOGLE2022
- Google AdsGoogle2023