About Pierre-Antoine
English
Native or bilingual
Spanish
Fluent
French
Native or bilingual
German
Fluent
Experience
- Liberty Rider
On Malt
Express ScopingSOFTWARE PUBLISHINGOctober 2025 - November 2025Paris, FranceExternalized Marketing Department / Part-Time CMOB2B & B2C App- Marketing Audit / Personas / Marketing Plan - CarvivoMarketing Director / Chief Marketing OfficerAUTOMOBILEDecember 2024 - Today (1 year and 6 months)Paris, FranceMarketing Department- Management of Marketing Campaigns (emailing, content, Hubspot, SEO, social media...)- Redesign of the sales cycle, personas, and sales content- Lead/prospect generation for the sales force- Staff management (1 person)Product Department- Redesign of the product offering- Redesign of product pricing- Creation of documentation, presentations- Collaboration with CSM and Tech on feature sheetsCarvivo is a SaaS and CRM software for the automotive sector.
- BeevMarketing Director & Growth MarketingAUTOMOBILEDecember 2022 - September 2024 (1 year and 9 months)Paris, FranceMarketing Department in charge of Growth Marketing:- SEO/SEA acquisition (B2B and B2C lead generation)- Growth Marketing- Outbound prospecting- Radio/print/podcast campaigns- Website and funnel redesign- Marketing strategy- Team managementPart-time CMO position, covering a broad spectrum with the two co-founders.
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Education
- Grande Ecole - MarketingEDHEC2005
Certifications
- HUBSPOT - INBOUND MARKETINGHUBSPOT2020
- HUBSPOT CERTIFICATION - PARTNERHUBSPOT2020