Phoebe L.

• Marketing research (qualitative and semiotic analysis) for brands such as L'Oréal, Coty, etc.

• Deciphering consumer trends and cultural codes

• Development of strategic recommendations adapted to target markets

• Design of marketing studies for the launch of SaaS products based on Big Data

◦ Analysis of consumer trends and product validation

◦ Quantitative/qualitative methodologies (surveys, interviews)

• Daily management of relationships between different stakeholders, internal and external, such as suppliers, clients, sales representatives

• Responsible for the strategic plan for venture capital investments

◦ Market potential assessment and financial modeling

◦ Investment recommendations for tech startups

I offer English and Chinese courses for professionals, to make them fully operational in a bilingual professional environment. My approach allows students to master not only the language but also the essential codes and practices for working effectively in a Chinese context. Through my courses, they acquire the linguistic and cultural skills necessary to communicate with confidence and succeed in an international environment.