You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Philipp GötzingerPG

Philipp Götzinger

Digital Business & E-Commerce Transformation Lead

€1,500/day
Düsseldorf, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Philipp

Operator-level depth instead of slide-deck consulting. 18+ years building and selling digital businesses with four exits: joinR (2009), Loomiloo (2018), Hidden Champs (2023), ProCommerce (2025).

As Head of Digital Business at PROWERB, I am responsible for the digital platforms of global DAX/STOXX 50 corporations: Coca-Cola Europacific Partners, LVMH, Philip Morris International, Renault, Telefónica, HH Global. 25,000 sqm logistics space, 2 million packages/year, 30,000+ platform users, €25M+ performance marketing operated, 40+ direct reports. Tech breadth: SAP, Adobe Commerce, Shopify, Magento, iOS, NVIDIA Jetson Edge ML, AI Agents in Production (Claude, GPT, Gemini).

Concurrently, Managing Partner at Himmel & Ähd-Ventures: 5 hospitality brands, 50+ employees, €5M+ revenue. Zwanzig23 was awarded a Michelin Star + Michelin Green Star — one of the few German restaurants with this double distinction. The rare bridge between tech and fine dining is my key differentiator: Michelin-standard operations + enterprise tech lead in one person.

Business angel since 2012, 25+ investments, founder-to-founder support since my first VC closing at age 19.

Academically: Ph.D. candidate (University of Zagreb, AI in E-Commerce with Prof. Mario Spremić). 5 peer-reviewed publications 2025–2026: Springer Nature (Modeling Earth Systems, Int. Journal of Adv. Manufacturing Tech), Taylor & Francis (J. of Computer Information Systems), European Journal of Economics, Foresight and STI Governance. Peer reviewer for Springer Nature & Elsevier. MBA with Merit (Manchester Met, 03/2025), M.A. Organizational Leadership summa cum laude (USA, 2022), LL.M. candidate IT/Business Law (Saarland, 07/2026).

I write code myself (PHP, Python, TypeScript, SQL), understand SAP integrations from an implementation perspective, and have personally invested my own money in risk in every vertical. Practical, not academic.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Düsseldorf (up to 50km)

Experience

  • PROWERB GmbH
    Head of Digital Business
    E-COMMERCE
    January 2019 - Today (7 years and 5 months)
    Düsseldorf, Germany
    Head of Digital Business at PROWERB GmbH (300+ employees, 45-person software team). Responsible for software ecosystems and digital platforms of global enterprise clients: Coca-Cola Europacific Partners (event apps, GPS fleet tracking 4,000-40,000 devices), LVMH (Procurement Platform Order Tool), Philip Morris International, Renault, Telefónica, HH Global. Operational footprint: 25,000 sqm logistics, 2 million packages p.a., 30,000+ platform users, €25M+ operated performance marketing budget. Tech stack: SAP integration, Adobe Commerce, Shopify, REST APIs, iOS apps, NVIDIA Jetson Edge-ML.
  • Procommerce GmbH
    Chief Operating Officer & Co-Founder
    January 2020 - September 2025 (5 years and 8 months)
    E-commerce consulting, marketplace operations, and custom software development for German SMEs. Scaling SMB clients to €25M+ digital annual revenue. Team of 28 internal and 14 external specialists worldwide, avg. project volume 400 K EUR. Responsibility: End-to-end solutions — strategy, technology, daily marketplace management. Successful exit September 2025.
    E-Commerce Strategy Amazon Marketplace Software Development Custom Software Development Magento
  • Himmel & Ähd-Ventures GmbH
    Managing Partner
    RESTAURANTS AND FOOD SERVICE
    September 2023 - Today (2 years and 9 months)
    Düsseldorf, Germany
    Managing Partner of the hospitality holding Himmel & Ähd-Ventures GmbH — built five brands in two years: Zwanzig23 (Contemporary Fine Dining, awarded Michelin Star + Michelin Green Star for sustainability, one of the few German restaurants with this double distinction), Ross & Reiter (Contemporary Fine Dining), HESO (Japanese Fine Dining), Funky Deli (Food & Wine Bar), B12 (Specialty Coffee & Roastery). 50+ employees, €5M+ annual revenue.

    The rare tech-meets-fine-dining bridge: Concurrently with Michelin operations, responsible as Head of Digital Business at PROWERB for DAX corporations. This combination is almost unique in the market — Michelin-standard operations + enterprise tech lead in one person. Relevant for hospitality and hotel groups seeking to combine digitalization with excellence standards.

    Responsibility: Brand architecture across 5 brands, F&B operations, hospitality tech stack (digital reservation and guest infrastructure), sustainability programs (prerequisite for Michelin Green Star), multi-unit operations, talent development (50+ employees), investor relations, brand PR.

    Awards: Michelin Star + Michelin Green Star 2024 (Zwanzig23, Head Chef Lukas Jakobi, Düsseldorf-Bilk).
    Brand Building go-to-market-strategy Hospitality Michelin FBA

Recommendations

Be the first to recommend Philipp

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • MBA (Master of Business Administration) with Merit
    Manchester Metropolitan University Business School
    2025
    MBA with Merit, Schwerpunkte Strategic Management, Digital Business, International Marketing.
  • M.A. Organizational Leadership (summa cum laude)
    University of Maine at Presque Isle, USA
    2022
    Master of Arts in Organizational Leadership. Abschluss summa cum laude, GPA 3.87/4.00. University of Maine at Presque Isle, USA — abgeschlossen 10/2022.

Certifications

  • Michelin Star + Michelin Green Star (Zwanzig23)
    Guide Michelin

Skill set

Categories