Freelancer profile translated to English.
Back to original languageAbout Yann
Are you leading an SME, a Scale-up, or a Large Account?
Secure your growth and optimize your P&L without the fixed costs of an executive hire. As a **Fractional CMO**, I bring strategic direction and high-level oversight to transform your digital investments into sustainable profitability.
My Approach & Expertise :
- Outsourced Marketing Leadership:Development of Go-To-Market strategy, management of your teams/agencies, attribution optimization, and Board reporting.
- Growth & E-E-A-T:Beyond classic SEO, I position your brand as the absolute reference for generative AI engines.
- Performance Oversight (SEA/SMA):Drawing on past management of international 7-8 figure budgets, I steer your global media allocation with a strict obsession for CAC reduction.
My DNA & Background :
- +20 years of international experience(Paris/London) combining operational excellence in agencies with scientific rigor.
- 🎓 PhD in Business Administration(Paris Dauphine-PSL), MBA & PgDip (OUBS, Triple Accreditation).
- 🏢 Former Director at global groups(WPP, Publicis) and Tech leaders (Microsoft, Amazon).
Intervention Modalities :
- Strategic Consultation (€150/h):Intensive micro-consulting to unblock a specific issue, validate a direction, or audit your KPIs.
- Strategic Audits (€850/d):360° diagnosis and delivery of an actionable roadmap.
- Retainer Packages:Recurring commitment (e.g., 2 to 4 days/month) to manage your growth end-to-end.
Yann Beuzit, PhD
Digital Accounts :
Cegid & EBP, Ford, Rolex, Microsoft, lastminute.com, AVG, Kaspersky, CA Technologies, Burberry, ETX Capital, Rota, AIG, HSBC, Yorkshire Bank, eFinancialCareers, Fletchers Solicitors, More Than, Europcar, Volvo, Unilever, AB InBev, Engine Group.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Lille (up to 50km), Nantes (up to 50km), Nice (up to 50km)
Experience
- Million MarketingFounder & CEODIGITAL AND ITMarch 2025 - Today (1 year and 3 months)Paris, FranceDigital Marketing Agency: High Performance & AI StudioDigital Excellence in the heart of Paris: SEA, SEO, AIO, Paid Social and AI strategies driven by profitability and growth.Born in Paris and forged in London, we combine the finesse of "French-style" strategy with the data-driven rigor of "London-style" execution. We are not suppliers; we become an extension of your team to transform your marketing from a cost center into a predictable and profitable growth engine.My interventions focus on three pillars:
- Consulting & Growth Strategy: Defining international acquisition strategies (Europe & US) fully aligned with your business objectives (ROI, P&L, growth).
- Multichannel Execution & Performance: Expert management and steering of acquisition levers (SEA on Google/Microsoft, SEO, Paid Social) with an obsession for detail and measurable performance.
- Innovation & AI Technology: Design and deployment of proprietary AI solutions, particularly our Conversational Agents, to multiply efficiency, qualify leads, and enhance customer experience.
- 16th VenturesCo-Founder & Managing PartnerCONSULTING AND AUDITSFebruary 2020 - January 2024 (3 years and 11 months)Paris, France- Management consulting and investment for startups, VSEs, and SMEs- Close collaboration with executives to define and execute various projects- Expertise in strategy, business models, operations, and marketing
- WPPSEA DirectorCONSULTING AND AUDITSNovember 2021 - March 2024 (2 years and 5 months)Paris, France- Ford (France, Belgium, Luxembourg, Norway, Finland), SEA/YouTube account management- Account strategy development- National financial planning and management
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Education
- PhD in Business AdministrationParis-DauphineAccrédité (EQUIS), parmi les meilleurs PhD en business administration et management au monde, membre du meilleur établissement universitaire Français (PSL), classé 41ème meilleur établissement universitaire au monde (World University Rankings 2019).
- MBAOUBS2014Triplement Accrédité (AACSB, AMBA et EQUIS), classé 12ème meilleur MBA à distance au monde et meilleure institution universitaire en UK délivrant des MBA à distance par CEO Magazine's (2018), classé 13ème par le Financial Times (2013 & 2014), 8ème par QS (2015).