About Pavel
Creative and Marketing Operations Leader with 15+ years of in-house and agency experience building and scaling high-volume content and marketing operations for global brands. Known for bringing clarity and structure to complex workflows, supporting strong project execution, and identifying, implementing, and optimizing practical, technology-enabled systems to improve speed, quality, and cost efficiency.
Experience spans sports, fashion, automotive, finance, healthcare, and consumer goods, including long-term roles at PUMA and Hill Holliday during significant growth and transformation.
English
Native or bilingual
Czech
Native or bilingual
German
Conversational
Can work on-site
Boston (up to 50km)
Experience
- PUMAHead of Global Creative Production Studio, Global MarketingRETAIL (LARGE RETAILERS)January 2021 - May 2025 (4 years and 4 months)Boston, MA, USADirected PUMA’s global in-house Creative Production Studio, overseeing omnichannel production and a global partner network delivering 120,000+ assets annually, including 12,000+ produced in-house.➤ Increased team productivity by 30% and reduced operating costs through AI-driven tools, workflow automation, and continuous adoption of emerging technologies.➤ Scaled annual asset volume from 70,000 to 120,000+ within 24 months by redesigning SOPs, strengthening production standards, and delivering targeted technical training.➤ Elevated campaign quality and execution by fully integrating agencies and vendors into structured onboarding, governance, and collaboration frameworks.➤ Strengthened global brand consistency by aligning regional teams on production workflows, quality standards, and asset management practices to ensure on-time, on-spec delivery.➤ Maintained a 94% year-over-year retention rate through individualized coaching, skills development, and performance management programs.
- PUMASenior Manager, Creative Production Studio, Global MarketingJanuary 2014 - January 2021 (7 years)Boston, United StatesBuilt and scaled PUMA’s global Creative Production Studio, establishing the team, operating model, and workflows supporting high-volume, omnichannel campaign asset production across retail, e-commerce, trade, social, and paid media, while driving major gains in speed, cost efficiency, and governance.➤ Reduced project turnaround times by over 60% by establishing a global post-production vendor network and implementing best practices for ethical procurement.➤ Cut asset search time by 40%, minimized duplicated production costs, and strengthened governance through clear licensing and rights management by leading the implementation of Bynder as the global Digital Asset Management (DAM) system.➤ Improved efficiency and accountability across creative and marketing teams by implementing Bynder Workflow to centralize project briefs, assets, and approvals, while enabling data-driven planning.➤ Ensured brand accuracy and appropriate asset utilization across global marketing initiatives by optimizing file management and establishing standardized intake, storage, and distribution processes for brand assets and CI guidelines.➤ Led the build and operations of the internal Photo Studio, including equipment selection and workflow design, enabling faster turnaround, cost savings versus outsourcing, and flexibility for urgent requests.➤ Transitioned the Studio team from on-site to fully remote operations during COVID-19 by coordinating secure work-from-home logistics, establishing weekly virtual meetings, and introducing engagement initiatives that maintained cohesion and high retention.
- HILL HOLLIDAYManager, Integrated ProductionJune 2011 - August 2014 (3 years and 2 months)Boston, MA, USAManaged end-to-end print production for the national DUNKIN' account, supporting complex, high-volume point-of-sale, OOH, and promotional programs.➤ Partnered with cross-functional teams and external vendors to define project scope, budgets, and timelines, improving schedule predictability, reducing production bottlenecks, and ensuring consistent, high-quality delivery.➤ Managed seven-figure production budgets and negotiated vendor contracts to maximize ROI, reduce costs, and deliver high-value creative output across national and global campaigns.➤ Delivered high-impact, brand-compliant point-of-purchase materials to 8,000+ Dunkin' locations by standardizing file builds, implementing centralized post-production reviews, and attending press checks to ensure flawless execution.➤ Expanded nationwide brand visibility and influence by leading graphics production and seasonal refresh programs across 100+ Dunkin’ delivery trucks, large-format billboards (average annual media buy of $15M), national publications, and hyper-local PR activations, ensuring timely, high-visibility, on-brand rollouts at scale.➤ Guided creative and account teams through end-to-end production planning and quality control, maintaining budget discipline and execution standards across complex, multi-channel initiatives.
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Education
- B.S., Communications & AdvertisingSalem State UniversityB.S., Communications & Advertising
- Certified Scrum Master® (CSM)Certified Scrum Master® (CSM)