Freelancer profile translated to English.
Back to original languageAbout Paul
âš Community Manager & Digital Communication Consultant
Before creating content, I primarily **learned to listen**.
In the dining room, the cellar, the Champagne house⊠I saw up close what that meant: welcoming, storytelling, persuading, building loyalty.
Today, I support professionals in tourism and wine instructuring their digital presenceso that it reflects them and converts.
đŻ Why work together?
You want to:
- Attract more clients?
- Align your online image with who you truly are?
- Save time?
- Tell your story authentically
I can help you to:
- Define a clear strategy, adapted to your world
- Create engaging content (posts, stories, videos, texts)
- Structure a fluid, professional, and impactful digital presence
- Optimize your performance and tools with a methodical approach
đ My expertise
I primarily work in three sectors that I know from the inside:
hospitality, food service, and the world of wine.
đ± Community Management
â For hotels, restaurants, wineries
â Instagram, Facebook, LinkedIn
â Content creation (posts, videos, stories)
â Planning, engagement, reporting
đ Copywriting & Storytelling
â Web writing (pages, articles, newsletters)
â Brand voice, brand storytelling
â Email marketing and sales sequences
đ Wine Tourism Strategy & Consulting
â Creation or structuring of offers (tours, workshops, tastings)
â B2C and B2B positioning
â Brand image and customer experience consulting
What sets me apart
- Real field experience in hospitality, food service, and wine tourism
- And above all: communication that speaks accurately, at the right time, to the right person
- Clear deliverables, direct contact, genuine support
- An editorial approach, not a gimmick
French
Native or bilingual
English
Fluent
Can work on-site
Montpellier (up to 30km)
Experience
- Ors na BrumaCommunity ManagerWINE AND SPIRITSFebruary 2026 - Today (4 months)Support for structuring and professionalizing the social media communication of a premium artisanal distillery.Objectives:âą Clarify the editorial lineâą Highlight the brand's history, terroir, and uniquenessâą Develop B2C engagementâą Initiate a B2B visibility strategyâą Structure a coherent presence on Instagram, Facebook, and LinkedInPlanned actions:âą Definition of content pillarsâą Monthly editorial calendarâą Post writingâą Product storytelling optimizationâą Visual staging (existing content + strategic enhancement)âą Simple video script proposals if neededâą Monthly reporting and adjustmentsApproach:Communication focused on experience, authenticity, and differentiation, with a long-term vision.
- Les Vignerons du BĂ©rangeDigital Project Manager â E-commerce Site Redesign & Wine Tourism StrategyWINE AND SPIRITSOctober 2025 - Today (8 months)Vendargues, FranceOverall support for Vignerons du BĂ©range, a cooperative winery in Vendargues, in the modernization and complete redesign of their e-commerce site using WordPress/WooCommerce.**Objectives**: Enhance the estate's wines, streamline the purchasing experience, and connect the site to the cash register and inventory management software (WinGestCaisse).**Main missions**:
- Visual and structural redesign of the site (Porto theme + Elementor)
- Creation of a design consistent with the estate's branding (colors, typography, UX/UI)
- Development of a PHP shortcode to automate the layout of product pages (grape varieties, vintages, appellations, food & wine pairings, etc.)
- Integration of legal pages and the complete checkout process
- Setup of the new online catalog (product pages, photos, prices, SEO)
- Coordination with the technical provider CR2i for stock synchronization via API between WooCommerce and WinGestCaisse
- Creation of visuals and product photography (bottles, cellar ambiance)
- Preparation of launch campaigns (pop-ups, event banners, email marketing)
- ActizenDigital Communication & Local Development StrategySPORTSSeptember 2025 - Today (9 months)Ăpernay, FranceI support Actizen, a sports coaching and well-being brand founded by Katerina, a sports coach, nutritionist, and former nurse.The studio offers electrostimulation (EMS) sessions, group classes, and personalized programs focused on well-being, health, and movement.đŻ Mission Objectives:
- Increase Actizen's visibility in the Reims / Ăpernay / Chaumuzy region
- Create a coherent and regular communication strategy (Instagram, Facebook, website, Google Business)
- Implement local campaigns to fill group classes and attract new clients
- Establish a recognizable brand image: serene, professional, accessible, and human
𧩠Main Missions:- Development of the editorial strategy (content, storytelling, publication plan)
- Visual creation and writing of Instagram/Facebook posts
- Management of reporting and performance analysis
- Website optimization and integration of booking tools
- Implementation of stories, newsletters, and seasonal offers
- Development of new commercial avenues: group memberships, local partnerships, well-being offers in town halls
Recommendations
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JK
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Education
- Advanced training in SEOLive Mentor2025MaĂźtrise des techniques clĂ©s du rĂ©fĂ©rencement naturel : mots-clĂ©s, optimisation on-page (balises, maillage interne, structure), stratĂ©gie de contenu, netlinking, et analyse via Google Search Console. â Approche concrĂšte basĂ©e sur des audits SEO rĂ©els et des cas clients.
- Advanced training in CopywritingLive Mentor2025Techniques de rĂ©daction persuasive (AIDA, storytelling, appels Ă lâaction), orientĂ©es conversion : landing pages, emailings, fiches produits, SEO. â Objectif : Ă©crire des textes efficaces et alignĂ©s avec les besoins du lecteur.
Certifications
- Fundamentals of Digital MarketingGoogle Digital Workshops2024