Description

WordPress, SEO and building high-performance websites with the GeneratePress theme has been my passion since 2019. Does your website load fast, convert well, and look great? If you think maybe there's room for improvement, I'm someone who is solving this problem.

I'm fascinated by how some websites perform better than others, and enjoy figuring out how to improve them, whether it's from a design, performance, or SEO perspective.

For my clients I bring that same enthusiasm, applying it to every project. I'm always looking at how to outrank and outperform the competition.

WordPress is the perfect platform to do that and I've found the GeneratePress theme and GenerateBlocks in Gutenberg give the flexibility to control fine details in all aspects of design, SEO and performance.

Repeatable Outcomes Clients See →

Faster WordPress websites with higher PageSpeed scores and improved Core Web Vitals.
A WordPress setup with GeneratePress theme that's clean, easy to manage, and simple for you to update.
Better WordPress website design that increases enquiries, signups, and conversion rates.
Stronger SEO performance after WordPress migrations, redesigns, and technical optimisation.

And my tools of choice reflect this. Every WordPress website I build starts with a carefully chosen stack of WordPress theme GeneratePress, and plugins selected specifically for high-performance website design. That discipline means I can deliver custom WordPress website design that looks great, achieves strong Core Web Vitals, and provides the page speed and SEO performance that competitive websites need today.

What I Deliver →

Fast, Performance-Focused WordPress Website Design
Conversion-Focused WordPress Website Design and UX Optimisation
SEO-Safe WordPress Website Redesigns and Migrations
WordPress Performance Optimisation and Technical Cleanup

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Paul Jones Design
Freelance Web Designer & Developer
DIGITAL AND IT
January 2019 - Today (7 years and 5 months)
La Nucia, VC, Spain
Design and build websites for clients across digital and print-focused projects, combining Figma-based design workflows with WordPress development.

Design wireframes, mockups, and high-fidelity prototypes in Figma, using clear and scalable layout systems.
Map and refine user flows, journeys, and sitemaps to improve usability and conversion.
Maintain design systems to ensure consistency across pages and components.
Collaborate with development, product, and marketing to align design with
business goals.
Prepare assets and documentation for developer handoff.
Apply UI/UX best practices to create simple, intuitive, accessible designs.
Create graphics and visual assets using Adobe Illustrator and Photoshop to support brand consistency
Participate in design discussions and reviews, contributing thinking and solutions.
Build WordPress websites using GeneratePress theme, following design brief.
Structured pages for performance, accessibility, and SEO best practices.
Webdesign Web development Wordpress Figma SEO
Mail Boxes Etc
Graphic & Digital Designer
DIGITAL AND IT
July 2019 - September 2020 (1 year and 2 months)
Bath, United Kingdom
Worked on print and digital design projects, including brochures, marketing materials, and early-stage web layouts.

Designed marketing assets and print materials using Adobe InDesign and Illustrator.
Produced design work across a wide range of briefs from walk-in and regular clients, managing projects from initial concept through to final print production.
Operated and maintained professional printing and binding equipment, developing a strong understanding of print specifications, colour, and production quality.
Adobe Photoshop Adobe Illustrator Adobe InDesign Graphic Design Product design