Freelancer profile translated to English.

Description

I am Pauline, Brand & Growth Strategist, and I help brands and entrepreneurs structure, develop, and grow their business in a concrete and sustainable way.

After several years in marketing at Nike and My Little Paris, I co-founded and developed two sports studios in La Rochelle (+50 classes/week, 12 coaches, 7k followers), which allows me today to have both a strategic and very operational approach.

I intervene in particular on:

• positioning and branding

• marketing strategy and acquisition

• structuring offers and businesses

• setting up sales funnels

In parallel, I mentor wellness coaches and entrepreneurs who wish to structure their activity, clarify their offer, and attract more clients.

My approach is simple: concrete, quickly actionable recommendations with a real business vision.

I work with involved people who want to evolve their project and reach the next level.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

LiveMentor
Mentor
EDUCATION AND E-LEARNING
April 2026 - Today (2 months)
Supporting entrepreneurs and freelancers in the development and structuring of their business.

• Personalized business mentoring: supporting project leaders (coaches, freelancers, entrepreneurs) on their strategy, positioning, and development

• Offer structuring: help in clarifying offers, pricing, and the business model

• Acquisition & visibility: advice on marketing strategies, social media, and customer development

• Follow-up and action: implementation of concrete action plans, progress monitoring, and strategy adaptation

• Pedagogy & transmission: simplification of business and marketing concepts to make entrepreneurs autonomous and effective
Personal Branding Branding Communication Strategy Individual Coaching Customer Acquisition
SARL PARADOX
Founder of a sports studio
SPORTS
December 2022 - Today (3 years and 6 months)
La Rochelle, France
@paradox.larochelle

Creation and development of two sports studios and a wellness space.

• Project structuring and financing: raised over €200,000 (banks + crowdfunding), built the business plan and managed investments

• Project management & renovation: complete coordination of a 7-month construction project (project ownership, suppliers, schedule and budget monitoring)

• Branding & brand identity: creation of a strong brand image (positioning, graphic charter, customer experience)

• Digital acquisition & marketing: development of Instagram presence (+7k followers), content creation, community management, and performance analysis

• Product & offer development: design and evolution of offers (classes, subscriptions, events) in line with market expectations

• Management & organization: recruitment and coordination of a team (2 employees + 15 coaches), structuring of schedules and processes

• Business management: KPI monitoring, revenue analysis, continuous performance optimization

• Event management & customer experience: organization of events to develop brand awareness and loyalty
Social Media Branding & Identity Project Management Customer Acquisition Communication Strategy
My Little Paris
Brand Manager
FASHION AND COSMETICS
October 2020 - November 2022 (2 years and 1 month)
Paris, France
Brand Manager – My Little Paris (My Little Box)

Managed the marketing strategy and brand operations for one of the most influential lifestyle boxes in France.

• Brand & awareness strategy: developed My Little Box's visibility through press relations, strategic partnerships (brands & influencers), and communication campaigns

• Marketing strategy & monthly campaigns: designed and managed marketing initiatives (idea → execution → analysis) with a creative and performance-oriented approach

• Partnerships & co-branded operations: managed 10 to 12 partner brands per month (Dior, Caudalie, L’Occitane, Benefit…), from strategic recommendation to activation (media plans, content, events)

• Acquisition & social media: developed digital presence, created content, and monitored performance to optimize engagement and growth

• Business & performance management: KPI monitoring, campaign results analysis, and continuous optimization of marketing initiatives

• Management & coordination: supervised and coordinated teams and suppliers to ensure the smooth execution of projects

• Retail experience & visibility: implemented actions to maximize brand presence and support sales through partner channels
Project Management Partnerships Customer Acquisition Branding Communication Strategy