Freelancer profile translated to English.

Description

🎯 Social Media Manager with over 10 years of experience in developing global digital strategies for retail, lifestyle, and wellness brands.

💡 My background, combining freelance and permanent roles, has allowed me to manage diverse social media projects, from content creation to paid advertising, including influencer partnerships. I operate with both strategic and operational expertise, with a high degree of autonomy.

📌 Key Skills:

Editorial strategy definition (planning, storytelling, tone of voice)

Community management & crisis management

Content creation (creative briefs, shooting coordination, copywriting)

Paid media campaigns: Facebook & Instagram Ads (budgets >€10k)

Influencer/ambassador partnership management

Team leadership: Social Media Managers, service providers, freelancers

Performance analysis & reporting

🤝 Curious, rigorous, and results-oriented, I am always staying updated on the latest digital trends.

📍 Based between Nantes and Saint-Nazaire, I am open to discussing stimulating projects, whether local or remote.

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Nantes (up to 40km)

Pauline Branchereau
Social Media Manager
July 2011 - Today (14 years and 11 months)
Supporting brands, agencies, and startups in their social media strategy and influencer relations.

🔹 Missions carried out (depending on clients):
Developing editorial strategies adapted to objectives (awareness, engagement, traffic, conversions)
Creating editorial calendars and producing content adapted to each platform
Launching and optimizing social media advertising campaigns
Managing influencer relations: identification, outreach, coordination, and follow-up of collaborations
Community management and moderation
Coordination with internal teams and external partners
Performance analysis and regular reporting

📍 Notable clients: Cytolnat, Jho, Web2day, Solène Debiès, Ouest Enchères Publiques, Paulette Quincaillerie, Studio 54, We Pique Nique etc.

📍 Agencies: Niji, Agence Nous Voilà !, Digisanté, Agence Lift, LMWR (support for brands FOOD Daco Bello, Saveol, Vertigu), Flydesigners etc.

📍 Influence: Céline Bastière (casting, outreach, and reporting for Payot, Guerlain, and Uriage), By Liw (casting and reporting for Disney, Ferrandi, Samsung, and Audi)
Gémo
Social Media Manager
FASHION AND COSMETICS
September 2021 - January 2026 (4 years and 4 months)
Responsible for the brand's presence on external social networks: Instagram, Facebook, TikTok, Pinterest, and YouTube. My role covers the entire strategic, editorial, and operational chain of social media.

🔹 Strategy & Management
Creation and implementation of the brand's global social media strategy
Definition of editorial axes around the product, brand preference, image, and customer relations
Construction of the editorial calendar, in line with the overall commercial animation plan

🔹 Content Creation & Distribution
Briefing for photo and video content production (national and international shoots)
Deployment of organic sponsored campaigns via Meta Business Suite (objectives: engagement & revenue)
Daily platform management, adapting tone and formats to each channel

🔹 Analysis & Performance
Monitoring KPIs: engagement, reach, interactions, views, tracked revenue
Regular reporting to guide strategic decision-making
Management of the social media budget, from allocation to ROI analysis

🔹 Projects & Coordination
Social media support for international partners in 18 countries (monitoring, advice, best practices, content relay)
Monitoring external collaborations (e.g., contests or special operations)
Management of cross-functional projects: Live Shopping, digitalization of service offerings, one-off events
Implementation of contests and external collaborations within the social media strategy

Management of an intern and a community manager; coordination with internal teams and external partners
Social Media Team management Instagram TikTok Facebook Business Manager
Niji
Social Media Manager
E-COMMERCE
February 2021 - September 2021 (6 months)
Nantes, France
Complete management of the social media strategy and animation for Gémo, on an outsourced mission.

🔹 Main Responsibilities:
Development and implementation of the global social media strategy
Management of external social networks: Instagram, Facebook, TikTok, Pinterest, YouTube
Content creation and supervision (brand image, customer proximity)
Editorial planning in line with the commercial animation plan
Implementation and monitoring of sponsored campaigns via Meta Business Suite
KPI analysis (engagement, interactions, views)
Community moderation with an adapted tone
Management of cross-functional projects such as Live Shopping
Coordination with internal marketing teams and service providers

Management of an intern
Social networks Community management Digital communication Instagram Marketing Instagram