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Paul ButetPB

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Freelancer profile translated to English.
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About Paul

A major product project is stagnating?

⤵️ I step in for 2 to 18 months to:

→ Unburden your Head of / Lead Product.
→ Frame + deliver the launch / redesign of a product vertical.
→ Take ownership of a squad without a PM (awaiting the right permanent hire).

📍 My Background:

→ 7 years of PM experience in B2B SaaS and high-volume B2C apps (10M+ users).
→ Ex-founder of Flipper, a solo bootstrapped AI startup.
→ Triple expertise in business + product + tech.

🎯 Some Past Results:

→ +€130K in MRR added to the pipeline of an e-com scale-up with 500 clients (Shipup).
→ Time-to-hire halved for Flipper users (voice AI startup, 4.9/5 rating over 10K+ calls).
→ +15% conversion on buying guides for the editorial site of iGraal (10M+ users).

🏗️ My Method:

1. Stay close to users: user calls, support shadowing, sales demos.
2. Code with AI: to prototype, fix bugs, accelerate delivery.
3. Dig into the data: write SQL, choose what to deliver based on what truly moves the business.
4. Engage the teams: build momentum by keeping ops + C-level in the loop.
5. Prepare the GTM: write landing page copy, work on pricing, lead the launch.
6. Polish the details: the micro-interactions nobody notices, but all users remember.

📞 Need help right now? Let's schedule a 30-min chat.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Flipper
    Founder
    HUMAN RESOURCES
    January 2025 - March 2026 (1 year and 2 months)
    Paris, France
    Founder of an AI that calls candidates on the phone as soon as they apply, interviews them like a real recruiter, grades their answers, and only shows recruiters those worth calling back. Solo project from A to Z: AI, web app, design, onboarding, sales, legal.

    → €0 to €20K MRR, no ads, via a referral model.
    → 10K+ AI calls made, average candidate score of 4.9/5.
    → -50% time-to-hire for my clients (high-volume independent recruiters).

    Main activities:
    • Product vision and 0 to 1 product strategy
    • User research: prospect interviews, usage signal analysis
    • Defining the North Star Metric and KPIs (activation, retention, NPS, churn)
    • Product roadmap and RICE prioritization
    • Figma wireframes and prototypes, design system
    • Full-stack development: Next.js, React, Node.js, PostgreSQL, Supabase
    • LLM integration (OpenAI, Anthropic, Eleven Labs), prompt engineering
    • Continuous deployment on Vercel
    • Sales: pricing, growth marketing, cold calling, cold emailing, negotiation, partnerships
    Entrepreneurship AI Product Management 0 to 1 Product Development Go-to-market Strategy Leadership
  • Shipup
    Product Manager
    E-COMMERCE
    February 2023 - February 2025 (2 years)
    Paris, France
    PM for the tools used by Carrefour, Sephora, Yves Rocher, Nespresso, A.P.C., and other e-commerce merchants to manage their customers' post-purchase experience (delivery, returns, issues). In charge of the merchant squad: products that retailers configure themselves, without involving support.

    → Autonomous returns platform: +€130K in MRR added to the pipeline. Complex project coordinating with several internal teams and a partner company.
    → Delivery incident suite: dashboards, real-time alerting, cost-per-incident calculator. Result: -67% of support tickets related to incidents.

    Main activities:
    • Management of a multidisciplinary team (dev, design, data)
    • Product discovery: e-commerce client interviews, usage shadowing, quantitative analysis
    • Writing user stories with acceptance criteria
    • Backlog prioritization (RICE, MoSCoW)
    • Facilitating agile rituals: daily stand-ups, sprint planning, refinement, retrospectives
    • Quarterly roadmap and team OKR definition
    • Cross-team and third-party partner coordination (with another company in the same group)
    • Functional and technical specifications, product delivery
    • Go-to-market for new features
    • Enablement of sales and customer success teams
    • KPI tracking: MRR, adoption, support tickets
    • LLM integration
    • Metabase & Heap dashboards, Notion + Figma stack
    LLM Integration B2B Product Strategy Software as a Service (SaaS) Leadership Product management
  • iGraal
    Product Manager
    E-COMMERCE
    January 2021 - January 2023 (2 years)
    Madrid, Spain
    PM for the revenue team at iGraal (Europe's #1 cashback app, 10M+ users in 6 countries). Daily contact with partner brands: Booking.com, Nike, Samsung, Adidas, ASOS, Sephora. Scope: transforming traffic into revenue for advertisers and engagement for members.

    → Editorial widgets on buying guides: a library of blocks (promo codes, comparison tools, deals) that editors can insert with one click. Result: +15% conversion from editorial visitor to validated affiliate basket.
    → Redesign of the sales back office: unified interface, real-time inventory, automated reporting. Campaign setup time reduced from 30 min to 5 min, sales team became autonomous in reporting.

    Main activities:
    • High-volume B2C product management (10M+ users)
    • Writing specs and user stories with acceptance criteria
    • Growth product, optimizing acquisition and conversion funnels
    • Intensive A/B testing and product experimentation
    • Cohort analysis, data-driven decision making
    • Rapid prototyping and short iterations
    • UX/UI redesign of affiliate journeys
    • Product marketing, editorial widgets, content commerce
    • Internal sales and back-office tools, reporting automation
    • Dynamic pricing
    • Revenue KPI tracking: average basket size, conversion rate, LTV
    • Collaboration with editors and content teams
    Go-to-market Strategy A/B Testing Rapid Prototyping B2C Product Strategy Leadership

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Education

  • Master's Degree
    IÉSEG
    2021
    Master • Innovation & Product Management
  • Coding Bootcamp
    Le Wagon
    2019
    Bootcamp coding • Développement Web Full Stack

Skill set

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