Freelancer profile translated to English.

Description

⮕ Expertise in Tracking:

- Google Ads Conversion Tracking: advanced conversion tracking, Consent Mode V2, e-commerce tracking with adjusted conversion value (excluding shipping costs).

- Google Tag Manager Implementation: advanced tag configuration and management for precise event and conversion tracking.

- Server-Side Tracking: improving data accuracy and security through a server-side tracking infrastructure.

- Google Analytics 4 (GA4), Matomo Installation and Configuration: account creation, event setup, and optimization for advanced analysis.

- CRM Linking: connecting CRM tools to report offline conversions and complete analytical data.

- Tracking Installation on Various Platforms: Shopify, Prestashop, WordPress, ClickFunnels, and other CMS.

- Cookie Banner Implementation: integrating solutions like Axeptio, Cookiebot, or Complianz, in compliance with GDPR.

- Google Consent Mode V2: advanced configuration to collect data while respecting user choices.

- Facebook Pixel Conversion API: integration and optimization for precise Facebook Ads conversion tracking.

With my 8 years of experience in paid search, I carefully choose the companies I work with. I only work with serious and ambitious companies.

If you are looking for a serious, results-oriented partner capable of supporting you with solid expertise in tracking and optimization, I am at your disposal. Working with me ensures rigorous follow-up and optimal performance.

I respond quickly, within an hour.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

PremierePeau
Complete Server-Side Tracking Overhaul on Shopify
E-COMMERCE
July 2025 - July 2025
Paris, France
Context:
Client was experiencing a complete absence of conversion reporting in Google Ads and GA4, despite actual sales. The native Shopify ↔ Google app integration had several issues: event duplications, outdated persistent identifiers, tracking pollution, and poorly implemented Consent Mode.

Mission Objectives
- Redo tracking from scratch, cleanly, without unnecessary layers
- Ensure stable, readable, and usable tracking
- Properly integrate Consent Mode v2 via Axeptio
- Keep the native Shopify ↔ Google app solely for Merchant Center

Work Performed
- Complete audit of existing Shopify tracking (GA4, Google Ads, residual tags, old GTAG)
- Removal of all obsolete tags and identifier conflicts (AW, GTAG, GA)
- Implementation of server-side tracking via Google Tag Manager Server
- Clean integration of GA4 and Google Ads conversions in the GTM SS environment
- Configuration of Consent Mode v2 in conjunction with the existing Axeptio CMP
- Mapping of e-commerce events (PageView, BeginCheckout, Purchase, etc.)
- Technical validation on GA4 DebugView, Tag Assistant, Google Ads Events Manager
- Verification of correct conversion reporting in advertising platforms

Result
- Up-to-date, functional, and validated tracking across the entire funnel
- Conversions now reported reliably in GA4 and Google Ads
- Durable, scalable tracking structure without unnecessary dependencies
Google Tag Manager Server-Side Tracking Google Ads shopify tracking Consent Mode V2 GDPR Compliance
OFFICEXPRESS
E-commerce Tracking Implementation
E-COMMERCE
January 2025 - January 2025
Paris, France
**Context**: The client faced challenges with Google Ads conversion tracking and overall Google Analytics 4 setup. The goal was to implement comprehensive e-commerce tracking while configuring a robust analytics solution to monitor overall site performance.

**Actions Taken**:

- Implementation of e-commerce tracking cookies, compliant with regulations (GDPR), to capture the following events:
Add to cart
Begin checkout
Purchase completed with dynamic transaction value reporting (excluding shipping costs).
- Installation and configuration of tags on Google Tag Manager to ensure precise and structured tracking.

- Global Google Analytics 4 configuration:
Data stream creation.
Custom event configuration (add to cart, purchase, etc.).
Conversion setup to track key actions.
Audience configuration for targeted marketing campaigns.
- Verification of the link between Google Ads and Google Analytics 4 for unified performance tracking.

**Results Achieved**:

- Implementation of complete e-commerce tracking, with accurate conversion and transactional value reporting on Google Ads.
- Optimized Google Analytics 4 account configuration, providing a comprehensive and detailed view of site performance.
- Reliable and usable data to drive strategic decisions and optimize marketing campaigns.
Google Analytics 4 Google Tag Manager Tracking E-commerce tracking Tracking Google Ads
AMPROELEC
On Malt
Tracking Implementation and Google Ads Account Setup
E-COMMERCE
November 2024 - November 2024
Paris, France
**Context**: The client had incomplete Google Ads tracking, with missing or erroneous conversion data, particularly for critical funnel stages (add to cart, checkout, and purchase). The objective was to implement precise e-commerce tracking to optimize advertising campaigns and report dynamic conversion values.

**Actions Taken**:

- Implementation of e-commerce tracking cookies in compliance with regulations (GDPR).

- Installation and configuration of tags in Google Tag Manager, covering the following events:
Add to cart
Begin checkout
Purchase completed
- Setup for reporting dynamic transaction values, including the exact order amount (excluding shipping costs).

- Complete verification and testing of conversion tracking on Google Ads to ensure data reliability.

**Results Achieved**:

- Fully functional conversion tracking, with accurate reporting of key funnel stages and transaction values.
- Improved conversion attribution on Google Ads, allowing for better optimization of advertising campaigns.
- Usable data to analyze and optimize the client's e-commerce performance.
Google Ads Campaign Google Analytics 4 Consent Mode V2 Google Tag Manager e-commerce tracking

Check out Paul's experience

Pierre

LP Prod

Reviewed on 7/7/2025

Very good first collaboration with Paul: serious, efficient work, and much appreciated responsiveness. A great contribution that clearly facilitated the project's progress. Looking forward to working together again soon, thank you!

Amaury

Revivea

Reviewed on 7/16/2024

Very satisfied with my first meeting with Paul; he clearly provided me with a clear and effective strategy to follow and some modifications to properly promote my e-commerce on Google Ads. I highly recommend him!

Show all 13 reviews