About Paul-Antoine
French
Native or bilingual
Experience
- Ecole Superieure du digitalSpeakerEDUCATION AND E-LEARNINGJune 2021 - May 2023 (1 year and 11 months)Bordeaux, FranceProfessional speaker for undergraduate and graduate students on topics of Paid Media, Growth, Acquisition, Online Advertising, Webmarketing, and Communication.École Supérieure du Digital & École Supérieure de Publicité
- Technopole UNITECDigital Marketing ManagerCONSULTING AND AUDITSSeptember 2017 - December 2020 (3 years and 4 months)Bordeaux, FranceFor 3 years at the Unitec technopole, I participated in its evolution following the merger with AEC (the Digital Agency of Nouvelle-Aquitaine). Responsible for webmarketing, I was involved in most of the technopole's structuring projects to optimize and boost the visibility of its actions.STRATEGY- WebMarketing | Creation and development of the technopole's presence on the web: Website Redesign / Social Media / SEO / SEA / Marketing Automation / Analytics.- "Marketing - Innovation" intervention for various audiences (startuppers, entrepreneurs, students…).- Development of the technopole's cross-functional projects: membership management, onboarding of new project leaders, training program, prefiguration of the Cité Numérique space, Up Grade Nouvelle-Aquitaine Accelerator.- Implementation of the Partner Program in collaboration with management.COMMUNITY MANAGEMENT- Animation of the member social network (700 members on WorkPlace).- Animation of the technopole's social networks (Facebook, Twitter, LinkedIn).- Animation of social networks for major events like Innovaday - (Facebook, Twitter) and Les Rencontres Nationales du Etourisme - (Facebook, Twitter, LinkedIn, Instagram, TikTok).- Coordination and co-management of streaming and live sessions during public events (Les Rencontres Nationales du Etourisme, Les Signaux, Innovaday…).CREATION & WRITING- Creation of the technopole's print materials (roll-ups, sales brochures, building signage…).- Creation of all the technopole's web materials: website & social media visuals, infographics, videos…).- Writing of communication materials: website content, partner program, monthly newsletters.- Digitization of the technopole's watch notes and files.
- French Tech BordeauxDigital Marketing ManagerTECHApril 2016 - June 2017 (1 year and 3 months)Bordeaux, France- Web project management: implementation of the new website- CRM: implementation of weekly newsletters and analytics tracking- Community Management- Video project management: French Tech Mag (TV7)- Organization and implementation of events (e.g., Startup Weekend #6)- Creation of communication materials (print & web)- French Tech Evangelist at events dedicated to entrepreneurship/innovation (speaker)
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Education
- Master Digital Marketing ManagerISEG Marketing & Communication School2017
Certifications
- Google AdsGoogle Academy2019
- Google AnalyticsGoogle2020