Patrick Heinen

In this project, I was responsible for the concept and UX/UI design of a Product Detail Page (PDP) for a B2B online shop. The goal was to structure product information more clearly, highlight key decision factors for business customers, and support conversion in the ordering process.

To achieve this, I revised the information architecture of the page, prioritized relevant content, and developed a clear, scalable layout that effectively presents even complex product information.

The collaboration was efficient and goal-oriented, allowing us to quickly arrive at a solution that met both business requirements and user needs.

My greatest added value in this project lay in the structured conception and user-centered further development of the online shop.

I translated complex requirements into clear, actionable UX solutions, thereby significantly increasing the efficiency of both decision-making and development processes.

• Conception of a multi-brand design system for the consistent representation of multiple brands

• Building scalable UI components in Figma with tokens & variants for easy adaptation to different brand identities

• Development of a well-thought-out user flow with a focus on trust, simplicity, and conversion

• Collaboration with Product Owners and Development for clean handover and efficient implementation