Patricia Ramamonjisoa

Seasoned commercial strategist, specializing in upstream operations optimization and national sales expansion, generating 206% growth in one year and capturing 90% of the B2B market share. Expert in aligning strategies with international Board directives to achieve corporate objectives.

Skilled negotiator, ensuring optimal contractual terms and developing lasting client relationships.

Architect of the company's reputation for excellence, focused on sustained growth and top performance.

Guarantor of compliance with contractual and regulatory obligations, ensuring flawless adherence.

Market visionary, guiding strategic decisions through in-depth national and international analyses.

Strategic oversight of administrative management and rigorous financial control. Optimization of operational performance through effective management of local contractors, ensuring excellence in service delivery. Development and consolidation of fruitful commercial partnerships, strengthening the company's competitive position. Leadership of a dynamic team of 4 employees, focused on achieving objectives. Design and presentation of commercial performance analyses, revealing sales progression and strengthening of the brand's market presence. Efficient budget management: 50K USD

Strategic management of the Engen brand across 8 African markets, orchestrating cross-border marketing campaigns to enhance brand presence and performance. Dynamic leadership of 40 employees, recruiting and developing local marketing teams, ensuring alignment of objectives and cohesion of communication strategies. Design and deployment of targeted annual marketing plans, driving sales growth and market share expansion through brand health-focused initiatives. Financial responsibility for managing a marketing budget of 2.2 million USD, ensuring profitability and effectiveness of marketing investments. Development and implementation of tailor-made marketing toolkits, adapted to the cultural and commercial specificities of each country, to maximize the impact of thematic campaigns. Conducting in-depth market research to analyze consumer behavior and brand perception evolution, thereby guiding strategic decisions.