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Patricia IliucPI

Patricia Iliuc

Senior Brand & Creative Designer

€185/day
Barcelona, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Patricia

I am a multidisciplinary senior designer with over 10 years of experience in branding, art direction, content strategy, CRM, and multimedia production. I have worked in agencies, in-house, and led my own creative studio, always with a clear focus: building brands and visual systems that truly work, across all formats and in the long term.

I have developed complete brand identities, managed newsletter ecosystems for global platforms like Domestika, defined the corporate image for B2B companies like Kemiex, and led content campaigns that have reached millions of views.

I manage projects from start to finish, coordinate creative teams, and adapt quickly to different sectors, audiences, and needs. I speak four languages and have experience working with clients from Spain, Romania, the United States, and international markets.

I am available for freelance projects and collaborations. Happy to chat.
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Romanian

    Native or bilingual

  • Italian

    Conversational

Can work on-site
Barcelona (up to 50km)

Experience

  • Domestika
    Mid-Level Graphic Designer & CRM Design Lead
    ARTS AND CRAFTS
    December 2020 - Today (5 years and 6 months)
    Valencia, Spain
    I started by preparing and editing visual materials for the platform's courses, evolving to design seasonal campaigns (Back to School, Halloween, Christmas, Boxing Day) and special projects like Deluxe Courses and integrations with Awwwards. Finally, I took full responsibility for the CRM ecosystem, designing modular and responsive templates in Iterable and Customer.io for daily newsletters, promotional campaigns, monthly Creative Brunch, and Domestika Plus campaigns. In 2024, I trained and hired a designer to continue the system.
    CRM Email Marketing Design Thinking Art Direction Adobe Creative Suite
  • Kemiex
    Senior Marketing Designer
    TECH
    July 2024 - December 2025 (1 year and 5 months)
    Timișoara, Romania
    Sole senior in-house designer for a B2B SaaS platform in the food, feed, and pharmaceutical sectors. I defined and built the company's complete visual identity from scratch, creating the official brand manual with all typographical, chromatic, and application rules. I managed all visual production: marketing materials, LinkedIn videos, sales presentations, digital campaigns, design for international trade shows, and stands for EuroTier 2024 and IPPE 2026, the largest industry event in the United States.
    Brand Identity Video Editing Email Marketing Infographics Presentation Design
  • EIT Climate-KIC ROMANIA
    Pioneer Graphic Designer
    June 2020 - November 2020 (5 months)
    Timișoara, TM, Romania
    "Pioneers into Practice" is one of the EIT Climate KIC programs. It's a space where the aim is connecting climate change organizations & professionals from all different backgrounds (graphic designers, lawyers, engineers, architects and so on), levels of experience & skill sets to learn practical skills in systems innovation.

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Education

  • Graphic Design Master's Degree
    Graphic Design Master's Degree
  • Master's degree
    Universitatea de Vest din Timișoara
    2018
    Master's degree

Skill set

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