Freelancer profile translated to English.

Description

I am a multidisciplinary senior designer with over 10 years of experience in branding, art direction, content strategy, CRM, and multimedia production. I have worked in agencies, in-house, and led my own creative studio, always with a clear focus: building brands and visual systems that truly work, across all formats and in the long term.

I have developed complete brand identities, managed newsletter ecosystems for global platforms like Domestika, defined the corporate image for B2B companies like Kemiex, and led content campaigns that have reached millions of views.

I manage projects from start to finish, coordinate creative teams, and adapt quickly to different sectors, audiences, and needs. I speak four languages and have experience working with clients from Spain, Romania, the United States, and international markets.

I am available for freelance projects and collaborations. Happy to chat.

Languages

English
Native or bilingual
Spanish
Native or bilingual
Romanian
Native or bilingual
Italian
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Domestika
Mid-Level Graphic Designer & CRM Design Lead
ARTS AND CRAFTS
December 2020 - Today (5 years and 6 months)
Valencia, Spain
I started by preparing and editing visual materials for the platform's courses, evolving to design seasonal campaigns (Back to School, Halloween, Christmas, Boxing Day) and special projects like Deluxe Courses and integrations with Awwwards. Finally, I took full responsibility for the CRM ecosystem, designing modular and responsive templates in Iterable and Customer.io for daily newsletters, promotional campaigns, monthly Creative Brunch, and Domestika Plus campaigns. In 2024, I trained and hired a designer to continue the system.
CRM Email Marketing Design Thinking Art Direction Adobe Creative Suite
Kemiex
Senior Marketing Designer
TECH
July 2024 - December 2025 (1 year and 5 months)
Timișoara, Romania
Sole senior in-house designer for a B2B SaaS platform in the food, feed, and pharmaceutical sectors. I defined and built the company's complete visual identity from scratch, creating the official brand manual with all typographical, chromatic, and application rules. I managed all visual production: marketing materials, LinkedIn videos, sales presentations, digital campaigns, design for international trade shows, and stands for EuroTier 2024 and IPPE 2026, the largest industry event in the United States.
Brand Identity Video Editing Email Marketing Infographics Presentation Design
EIT Climate-KIC ROMANIA
Pioneer Graphic Designer
June 2020 - November 2020 (5 months)
Timișoara, TM, Romania
"Pioneers into Practice" is one of the EIT Climate KIC programs. It's a space where the aim is connecting climate change organizations & professionals from all different backgrounds (graphic designers, lawyers, engineers, architects and so on), levels of experience & skill sets to learn practical skills in systems innovation.