Freelancer profile translated to English.

Description

I help e-merchants and agencies reliable their tracking to exploit 100% of their data and improve their advertising performance.

Certified Specialist by Analytics Mania (Google Tag Manager / Javascript), and by Meta (Pixel & Conversion API).

Is your data not reliable?

Are your conversions not reporting correctly?

Today, bad tracking =

❌ Skewed marketing decisions

❌ Wasted Ad budget

❌ Blocked growth

This is where I come in.

What I do

I implement reliable, accurate, and optimized tracking to allow you to:

✔️ Correctly track your conversions

✔️ Optimize your Ads campaigns

✔️ Make better marketing decisions

Problems I solve:

Meta Pixel not working correctly

Missing or inconsistent conversions

Incorrect GA4 data

Complex event tracking

Tracking broken after redesign or migration

My expertise:

Complete Google Tag Manager setup (events, dataLayer)

Meta Pixel & Conversion API implementation

Google Analytics 4 (GA4) configuration

E-commerce tracking (Shopify, WooCommerce…)

Tracking debugging (urgent issues)

Server-side tracking

E-commerce tracking correction:

+30% of conversions correctly reported in Meta Ads

For whom?

🛒 E-merchants who want to scale their sales

🏢 Marketing agencies (collaboration possible in white label)

My method:

Complete audit

Error identification

Clean implementation

Testing & validation

Monitoring and optimization

Available quickly – response in less than 24 hours

Industry field of expertise

Languages

French
Native or bilingual
German
Conversational
Arabic
Conversational

Workplace preferences

Remote only

Primarily works remotely

Concentrix
Digital Marketing Technician (Meta MTP)
June 2021 - Today (5 years)
Berlin, Germany
Digital technician Google Tag (Web + Server) GA4 (Google Analytics) Events testing
Expertise in implementing (pixel + conversion API) Meta on various CMS and Meta partners
Optimization and testing of events on META and GTM platforms
Google Tag Manager Server-Side Installation of GTM (Web and Server) + GA4 (Google Analytics) Pixel / events / Conversion API GTM and Meta
Audibene
Salesman Salesman
November 2018 - October 2020 (1 year and 11 months)
Berlin, Germany
- Registration of customers who need a hearing aid
- Customers follow up and support during hearing aids testing period
- Purchases negotiation, sales and invoicing of hearing aids
SIXT ride ride GmbH & Co. KG KG
Customer Customer Service Representative
June 2017 - May 2018 (11 months)
Berlin, Germany
- Handle reservations as well any upcoming customer and drivers inquiries
- Ensure that issues and complains are resolved both promptly and thoroughly
- Responsible for the French / English / Arabic lines simultaneously

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Signup to reveal

Meta Technical Pro Certification
Certification Meta Technical Pro
National Diploma Computer
IEI Paris
National Diploma Diploma Computer

Check out Pascal's education

Google Tag Manager and Google Analytics 4
Analytics Mania
2024
Google Analytics 4 E-commerce, leads, contacts, and forms plan and implementation Web and Server implementation CSS selectors and Chrome Developer Tools DataLayer tracking and advice for developers Google Tag Manager DOM scraping to track complex events Javascript for GTM, creating variables for triggers and parameters Troubleshooting and testing (web and server) Consent, optimization, deduplication of events for Meta
Meta Technical Pro
META
2021
Meta Pixel creation, setup, and optimization Conversion API for Meta Pixel with partner and Google Tag Manager Analysis of performance/quality of events on Meta Event Manager Creation of catalogs and connection with product feeds, pixel, or CSV file

Pascal's certifications are only visible to Malt Community members

Pascal Sadour

Expert Tracking GTM & Meta | E-commerce & Agencies

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