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About Pascal

I help e-merchants and agencies reliable their tracking to exploit 100% of their data and improve their advertising performance.

Certified Specialist by Analytics Mania (Google Tag Manager / Javascript), and by Meta (Pixel & Conversion API).
Is your data not reliable?
Are your conversions not reporting correctly?

Today, bad tracking =

❌ Skewed marketing decisions
❌ Wasted Ad budget
❌ Blocked growth

This is where I come in.

What I do

I implement reliable, accurate, and optimized tracking to allow you to:

✔️ Correctly track your conversions
✔️ Optimize your Ads campaigns
✔️ Make better marketing decisions

Problems I solve:

Meta Pixel not working correctly
Missing or inconsistent conversions
Incorrect GA4 data
Complex event tracking
Tracking broken after redesign or migration

My expertise:

Complete Google Tag Manager setup (events, dataLayer)
Meta Pixel & Conversion API implementation
Google Analytics 4 (GA4) configuration
E-commerce tracking (Shopify, WooCommerce…)
Tracking debugging (urgent issues)
Server-side tracking

E-commerce tracking correction:
+30% of conversions correctly reported in Meta Ads

For whom?

🛒 E-merchants who want to scale their sales
🏢 Marketing agencies (collaboration possible in white label)

My method:

Complete audit
Error identification
Clean implementation
Testing & validation
Monitoring and optimization

Available quickly – response in less than 24 hours
  • French

    Native or bilingual

  • German

    Conversational

  • Arabic

    Conversational

Remote only
Primarily works remotely

Experience

  • Concentrix
    Digital Marketing Technician (Meta MTP)
    June 2021 - Today (5 years)
    Berlin, Germany
    Digital technician Google Tag (Web + Server) GA4 (Google Analytics) Events testing
    Expertise in implementing (pixel + conversion API) Meta on various CMS and Meta partners
    Optimization and testing of events on META and GTM platforms
    Google Tag Manager Server-Side Installation of GTM (Web and Server) + GA4 (Google Analytics) Pixel / events / Conversion API GTM and Meta
  • Audibene
    Salesman Salesman
    November 2018 - October 2020 (1 year and 11 months)
    Berlin, Germany
    - Registration of customers who need a hearing aid
    - Customers follow up and support during hearing aids testing period
    - Purchases negotiation, sales and invoicing of hearing aids
  • SIXT ride ride GmbH & Co. KG KG
    Customer Customer Service Representative
    June 2017 - May 2018 (11 months)
    Berlin, Germany
    - Handle reservations as well any upcoming customer and drivers inquiries
    - Ensure that issues and complains are resolved both promptly and thoroughly
    - Responsible for the French / English / Arabic lines simultaneously

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Education

  • Meta Technical Pro Certification
    Certification Meta Technical Pro
  • National Diploma Computer
    IEI Paris
    National Diploma Diploma Computer

Certifications

  • Google Tag Manager and Google Analytics 4
    Analytics Mania
    2024
    Google Analytics 4 E-commerce, leads, contacts, and forms plan and implementation Web and Server implementation CSS selectors and Chrome Developer Tools DataLayer tracking and advice for developers Google Tag Manager DOM scraping to track complex events Javascript for GTM, creating variables for triggers and parameters Troubleshooting and testing (web and server) Consent, optimization, deduplication of events for Meta
  • Meta Technical Pro
    META
    2021
    Meta Pixel creation, setup, and optimization Conversion API for Meta Pixel with partner and Google Tag Manager Analysis of performance/quality of events on Meta Event Manager Creation of catalogs and connection with product feeds, pixel, or CSV file

Skill set

Categories