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Pablo SardiñaPS

Pablo Sardiña

CX Consultant | Customer Strategy | Business Growth

€300/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pablo

Hello! I'm Pablo, and I have 10 years of experience in Customer Strategy, focused on creating relational and Loyalty models with the customer. Additionally, I have experience in creating business models, from identifying the opportunity to executing the project - leading my own startup for 3 years.

Among my strengths are applying methodologies for business situation analysis, customer understanding, and business tracking to improve the value proposition and increase key measurement and sales ratios.

Data-driven CX: I trust the importance of measuring Customer Experience as it leads to understanding customer needs, allowing for the adaptation of a business's value proposition to better fit those demands.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km), Barcelona (up to 50km), Oviedo (up to 50km)

Experience

  • Decathlon
    Loyalty Business Partner
    RETAIL (LARGE RETAILERS)
    November 2022 - Today (3 years and 7 months)
    Madrid, Spain
    Evangelization of Decathlon's global loyalty program.

    Support for different countries in building the Loyalty strategy, advice on the financial model, creation of a performance tracking model, and advice on defining actions to increase customer recurrence and value.
    Customer Experience Change Management Business Strategy Customer Journey Design Thinking KPIs Critical Thinking

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Education

  • Business Administration - The Power MBA
    The Power MBA
    2021
  • Graduate in Business Administration
    Universidad Carlos III
    2016

Certifications

  • Certified Loyalty Marketing Professional
    The Loyalty Academy
    2023

Skill set (28)

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