Freelancer profile translated to English.

Description

Experienced Marketing Director / Part-time CMO with over 15 years of experience in the tech, SaaS and IT sectors, I support companies in their growth strategy by combining strategic vision, management of marketing operations and data-driven approach.

MARKETING STRATEGY

Consulting in growth and marketing strategy, product positioning and competitive differentiation
Marketing plan: from construction to allbound execution
Alignment of GTM, marketing and sales teams, cross-functional collaboration
Operational execution, management of demand generation, team management.
Implementation and management of performance, KPI, ROI optimization

OPERATIONAL MARKETING

Design and management of multi-channel acquisition campaigns
Implementation of lead generation, nurturing & automation programs
ABM
Events
Partner marketing: channel, ecosystem.

Languages

English
Fluent
French
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Easymonde
Co-founder, Head of Growth & Marketing
CONSULTING AND AUDITS
June 2007 - November 2014 (7 years and 6 months)
Paris, France
- Definition of the overall go-to-market strategy (price, product positioning, promotion and channel strategy) of the company
- Definition of marketing plan: market research, concept development, channel planning
- Developing and expanding trust relationships with a portfolio of major clients
- Account management
- Financial planning and business management
Publithings
Digital marketing and Prospective Manager
PRESS AND MEDIA
December 2014 - March 2020 (5 years and 4 months)
Paris, France
  Technology & competitive intelligence (FR, EN, GE, ES, RU).
 Events management: business breakfast, afterworks and innovation workshops
 Marketing plan definition: market research, concept development, channel planning.
 Definition and creation of the on-line and off-line brand content.
 Driving traffic and building relationships with customers (SEO, email marketing, social media and campaign management, community management).
 Digital trends monitoring and analysis.
 Content creation (articles and interviews).
 Event management for the “IoT Breaks” IoT afterworks and conferences in Paris.
Avanade (groupe Accenture)
Innovation and Research Consultant
CONSULTING AND AUDITS
April 2017 - May 2019 (2 years and 2 months)
Issy-les-Moulineaux, France
 Member of the Innovation practice, in charge of use cases, customer insights, prospective and workshops. Leveraging tech value into business value. Pitches, presentations, conferences & workshops, including C-level.
 Consultant for innovation topics : augmented workforce, smart buildings and facilities, smart agriculture, change management, voice assistants. Reference consultant for BeautyTech & Luxury.
 Building relationships with the ecosystem : startups, incubators, etc.
 Cross-entities/BU collaboration & coordination.
 Thought leadership / Inbound marketing
Market analysis Thought leadership Event management