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Oumaima B.OB

Oumaima B.

GROWTH MARKETING MANAGER

€350/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Oumaima

With over 5 years of experience between Tunisia and France, I have built my career around a single ambition: to understand brands, their challenges, and the audiences they address. I intervene from strategic thinking to operational implementation, by managing complete digital systems combining acquisition, visibility, and performance. My approach combines marketing, technical, and data-driven analysis to design and optimize digital strategies adapted to the specificities of each sector and results-oriented.
  • Arabic

    Native or bilingual

  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • CALMSEAS Agency
    Digital Growth & Influence Consultant
    May 2023 - Today (3 years and 1 month)
    • Assisting brands in structuring their digital acquisition (SEO, Paid Media, advanced tracking, automation)
    • Implementing and optimizing Paid Media campaigns (Google Ads, Meta Ads: Facebook, Instagram, YouTube)
    • Deploying tracking systems (GTM, GA4, e-commerce events, pixel & Conversion API)
    • Managing influence and brand activation campaigns
    • Coordinating web and e-commerce projects (WordPress, WooCommerce)
    • Analyzing performance and providing optimization recommendations
    Influence Marketing Digital Project Management Digital Communication WordPress Website Creation GA4
  • ERIGE suivi de chantier timelapse
    Head of Digital Communication and Marketing
    March 2020 - August 2020 (5 months)
    Cergy, France
    • Leading and deploying the communication and digital marketing strategy.
    • Managing, administering, and optimizing the WordPress website (SEO, performance).
    • Designing and producing digital and print communication materials (sales presentations, brochures, user guides).
    • Developing and distributing digital content (articles, newsletters, visuals, videos) with a brand content approach.
    • Monitoring KPIs, analyzing performance, and providing optimization recommendations.
    • Coordinating projects with internal teams and external service providers. Tools: WordPress, GoogleAnalytics, SEMrush, Canva, Adobe Photoshop & Illustrator, Brevo
  • TAWADigitalTalents-Agenced'influence
    Key Account Manager
    April 2023 - May 2023 (1 month)
    • Strategic management of client accounts and design of tailor-made influence strategies.
    • Negotiating brand-influencer collaborations, managing budgets, and coordinating campaigns through to performance reporting.
    • Campaigns carried out for brands such as: Tunisie Telecom, Groupe Saida, Phytéal.

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Education

  • MBA International
    Digital Collège Paris
    2025
    MBA International
  • Master of Innovation Management and Digital Strategy
    Digital Collège Paris
    2024
    Master Management de l'Innovation et Stratégie Digital

Skill set

Categories