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Olivier La PlanetaOL

Olivier La Planeta

Fractional Head of Sales & GTM Specialist | Tech

€700/day
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Olivier

Need to structure your B2B growth or accelerate your Go-To-Market (GTM) strategy?

Sales Director and Intrapreneur with over 15 years of experience, I work with General Management, SMEs, and Scale-ups to audit, structure, and scale their complex sales cycles (MEDDPICC methodology) and secure Key Accounts portfolios (>€3M).

My strategic intervention pillars:

Tech & SaaS: Sales process alignment, ARR optimization, digital transformation steering, and Enterprise account closing.

Indirect & Channel Networks: Structuring and managing partner/distributor networks internationally.

Elite Verticals: Solid sector expertise combining large-scale logistics (ex-Schenker/DPD), the telecom/IT environment, and the world of Premium Design / Lifestyle (WSET II certified).

Intervention formats:
• Transition Management / Fractional Head of Sales (Part-time)
• Sales Performance Audit & Team Structuring
• International Go-To-Market Strategic Framework (Trilingual: FR / ES C2 / EN C1)

Available for high-stakes missions. Ready to discuss your current challenges.
  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

Can work on-site
Marseille (up to 50km), Paris (up to 50km), Nice (up to 50km)

Experience

  • Pess energy
    Sales Director
    ENERGY AND UTILITIES
    May 2025 - December 2025 (7 months)
    Marseille, France
    Mission objectives:
    Identify and activate new growth channels in historically unaddressed markets
    Increase overall profitability by reworking the margin structure of existing sales
    Redefine the French distribution strategy to support growth and sales performance
    Conduct in-depth field analysis to identify concrete customer needs and guide offer creation
    Align commercial and operational objectives with the After-Sales Service department to reduce hidden costs and improve overall efficiency

    Actions:
    Definition and deployment of the commercial development strategy (direct B2B sales)
    Analysis of human, financial, and time resources
    Strong theoretical marketing action and field work to validate new targets
    Structuring the go-to-market: customer segmentation, target prioritization, and action plan construction
    Implementation and management of CRM, data, and commercial KPI tools
    Conduct of a field test phase (active prospecting, trade shows)
    Presentation of the strategy to management and support for operational deployment
    Restructuring of sales stages in the CRM and analysis of current statistics
    Customer segmentation

    Results obtained and development areas:
    +€100k in monthly recurring revenue
    Opening of new markets and diversification of the client portfolio
    New product offering structure.
    New business model with recurring income to strengthen cash flow.
    Sales and Marketing Strategy B2B Prospecting Growth Strategy Growth Strategy MEDDPICC
  • LA PLANETA
    Founder & Development Director
    LUXURY GOODS
    January 2017 - Today (9 years and 5 months)
    Marseille, France
    Objectives: Offer qualitative and impactful event service provider services in an ultra-competitive environment, a saturated market, and with a 30% or more budget reduction.

    Mission:
    Develop audiovisual services with a strong focus on design for the event sector.

    Achievements:
    Creation and management of a company
    Definition of growth strategy and B2B/B2C positioning
    Structuring of a global offering (scenography, production, audiovisual)
    Development of partnerships and key account management
    Operational management and profitability optimization
    HR: Hiring and training
    IT: Implementation of CRM and Odoo ERP for global management
    Sourcing: Partner and independent for operations

    Results:
    +30% annual growth (2017–2020)
    Key account clients: LVMH, Rolex, Porsche, Deloitte, Samsung, Mastercard, Boss, Tudor…
    Recruitment of key employees
    Business Strategy Business Development Business Development
  • Glamping revolution
    Senior Consultant – Strategy & Sales Transformation
    ARCHITECTURE AND URBAN PLANNING
    April 2021 - April 2023 (2 years)
    Portugal
    Mission:
    Optimize and rationalize the entire commercial and marketing department.

    Description:
    Audit of the sales organization, offering, and sales processes
    Overhaul and simplification of the offering (pricing, quotes, T&Cs, support materials)
    Structuring of CRM and the sales process
    Training and coaching of sales teams
    International deployment

    Results:
    ➡️ Increase in revenue from €800k to €3M
    ➡️ Opening of new markets
    Growth Strategy Sales and Marketing Strategy Go-to-Market (GTM) Strategy Growth Strategy Marketing Strategy

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Education

  • DUT Thermal Engineering
    IUT Aix Marseille
    2002
    Parcours scientifique et technique axé sur la thermodynamique, la physique et la gestion des fluides. Un socle solide pour comprendre les environnements industriels, télécoms et de transition énergétique.
  • Technical Commercialization Degree
    IUT Nice
    2003
    Formation supérieure en stratégie d'entreprise, marketing stratégique, techniques de vente et analyse financière des structures commerciales.

Certifications

  • WSET Level 2 Award in Wines (Certified with Merit)
    Wine & Spirit Education Trust (WSET)
    2022
    International Trade Branding & Brand Positioning Wine Tourism Wines and Spirits Oenology Brand Strategy

Skill set

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