About Olivia
French
Native or bilingual
English
Fluent
Experience
- JaphyUGC CREATOR & CREATIVE STRATEGISTSOCIAL NETWORKSNovember 2025 - May 2026 (6 months)Paris, FranceMy mission: to contribute to the brand's visibility on IG & TikTok through UGC
- UGC content production (6 to 12/month) (ideation, filming, and editing)
- Creation of both natural and premium videos
- Creation of content focused on engagement and organic visibility
- Marketing monitoring and adaptation of social media trends to brand identity x client target (pet parents)
- L’OccitanePREMIUM UGC CONTENT CREATORSOCIAL NETWORKSAugust 2025 - April 2026 (8 months)Paris, France4 UGC VIDEOSSUMMER 2025 CAMPAIGNConcept:For this summer 2025 campaign, the brand asked me to create a video around two iconic products: the shower oil and the almond cream.I imagined a concept inspired by a simple yet universal moment: the summer ritual, between the beach and the evening. When the skin still holds the salt and the heat of the sun, just before enjoying the coolness of the evening. This suspended, intimate, almost cinematic moment seemed ideal to embody the sensory universe of L'Occitane.My intention:To create emotion, awaken sensory memories, invite connection. A mix of visual beauty and emotional strategy. The hook, in a question format, is designed to capture attention and spark viewers' curiosity, which is essential for social media, especially on TikTok.FALL 2025 CAMPAIGNConcept:For the fall 2025 season, the brand asked me to create a video around two iconic products: the double cleansing from the Immortelle Divine range. The focus was to be on textures and gestures suitable for this type of product.My intention:To write a script related to the back-to-school season, subtly integrating the product benefits as well as the iconic Immortelle flower. Then, to produce a video faithful to the moodboard: warm tones, beige and white color palette, raw materials like stone, in line with the brand's art direction for this fall season.These two campaigns resulted in high-value content, combining polished aesthetics and emotional storytelling. The videos generated excellent engagement results, thanks to well-thought-out hooks and aesthetics aligned with community expectations and brand image.+ CHRISTMAS 2025 & MOTHER'S DAY 2026 CAMPAIGNS
- Centre commercial Paris Saint-Lazare8 UGC VIDEOS to showcase the shopping center's fashion storesFASHION AND COSMETICSJune 2025 - February 2026 (8 months)Paris, FranceI was contacted by the agency Dire to collaborate on content for their social media channels with **Saint-Lazare Paris shopping center**.The objective:create fashion videos highlighting the center's stores through inspiring and accessible looks, tailored to their urban audience.We started by producing two initial videos during the summer. The tone was spontaneous, aesthetic, and rooted in Parisian daily life, directly aligning with the center's image.Following these first pieces of content, the center and the agency proposed continuing the collaboration for the end of 2025 and early 2026, with the creation of six new videos. These contents are part of a series, with a focus on visual coherence, highlighting partner brands, and integrating seasonal trends.Skills used:- Creative Strategy (concepts)- Look creation and product selection- Script + Storyboard / shot list approved in advance- Indoor (in the center) and outdoor filming- Video editing (short format for Instagram Reels & TikTok)- Content adaptation to social media codesThis collaboration allowed me to combine content creation around my passion, fashion, while developing ideas for concepts dedicated to a shopping center for the first time. I also had the opportunity to address the seasonal dimension, adapting videos to trends and key times of the year (summer, autumn, winter).
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Education
- Copywriter / Content DesignerLe Comptoir des Rédacteurs2022J’ai toujours aimé écrire. Trouver les bons mots pour faire passer un message, utiliser des métaphores, convaincre… Écrire me permet de mettre à profit ma créativité. Le copywriting me permet de booster votre chiffre d’affaires. Combo gagnant. ✔ Analyse du persona : analyse de sa/ses problématiques, ses motivations, ses freins et anticipation de ses objections ✔ Analyse approfondie de l'offre : ses bénéfices et ses caractéristiques ✔ Écriture hypnotique : style d'écriture qui engage l'émotionnel du prospect ✔ Techniques d'écriture : capter l'attention de mon prospect, susciter son intérêt et engager son émotionnel pour l'induire vers le passage à l'action (CTA) ✔ Réalisation d'une page de vente qui convertit ✔ Séquence email marketing à fort engagement ✔ Storytelling ludique ✔ Landing page ✔ Publicités (Facebook, Instagram, Google Ads...) ✔ Site internet (page à propos qui se démarque, article...) ✔ Rédaction web + bases SEO
- COPYWRITING TrainingThéo Rossi2022Je me suis formée une seconde fois pour me perfectionner et découvrir de nouvelles techniques d’écriture.