Description

I’m a product designer with four years of turning messy, unfinished ideas into structured,

shippable products. I work fast, think clearly, and bring a balance of UX depth and visual

precision that helps teams move from uncertainty to momentum.

My strength is simplifying complexity, especially in Web3, marketplaces, and conversion-driven products. I redesign flows that confuse users, build design systems that speed up engineering, and deliver interfaces that increase clarity, trust, and adoption. When teams get stuck, I realign the problem, reframe the decision, and keep the product moving.

I’ve led end-to-end redesigns, collaborated tightly with founders, PMs, and engineers, and

shipped work that improved activation, reduced friction, and increased conversions across

multiple platforms. I care about speed, quality, and narrative, how a product feels, why it

matters, and how design accelerates the business.

If your team needs a designer who thinks like an operator, executes like a specialist, and takes

ownership of outcomes from idea to implementation, that’s where I fit best.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

BIFY
Lead Product Designer
TECH
October 2025 - Today (8 months)
Dubai, United Arab Emirates
• ● Led the end-to-end redesign of BIFY's NFT + Real-World Asset (RWA) marketplace, improving task clarity and reducing user friction across core trading flows.
• ● Partnered with founders, PMs, and engineers to translate complex Web3 requirements into intuitive IA, wireframes, and high-fidelity prototypes.
• ● Introduced a futuristic, institutional-grade UI direction, improving visual consistency and perceived trust for high-value asset traders.
• ● Streamlined listing, verification, and trading journeys, reducing user decision time by ~25% during internal testing.
• ● Built a scalable Figma design system (components, tokens, interaction patterns) that accelerated design-to-dev implementation by ~40%.
• ● Conducted rapid usability feedback cycles with developers and early users, leading to 7+ UX refinements before engineering handover.
Figma UX Writing Design Thinking Prototype Design System
DXIN Agency
Lead Product Designer
TECH
July 2025 - Today (11 months)
Toronto, Canada
Designed and shipped conversion-optimized websites for startups and e-commerce brands using UX strategy, visual design, and persuasive copywriting.
Improved client landing page performance with clearer hierarchy and CTA flow, resulting in 20–35% increases in lead submissions across multiple projects.
Executed full product lifecycle: research, user flows, wireframes, UI design, prototyping, and Framer development.
Built reusable Framer and Figma component libraries that reduced design and development time by 30% across the agency’s delivery pipeline.
Conducted competitor audits and heuristic reviews for clients, enabling higher clarity messaging and improved product-story alignment.
Advised clients on UX and conversion strategy, contributing to notable revenue uplift for e-commerce partners through optimized product pages and checkout flows.
Figma Framer UX Writing HTML/CSS Product design
Ballparkpunks,
Lead Product Designer
SPORTS
December 2024 - February 2025 (2 months)
Miami, United States
Designed cohesive brand materials and visual assets for web applications, ensuring
consistency across touchpoints and achieving a 95% stakeholder approval rate.
Created high-fidelity mockups and prototypes in Figma, collaborating with frontend
engineers for accurate implementation and improving user engagement by 35%.
Conducted user interviews and usability testing to refine designs, enhancing navigation
and aesthetics for a 20% increase in pre-launch usability scores.
Developed responsive layouts with a focus on accessibility standards, reducing revision
requests by 20% through clear brand guidelines.
Contributed to marketing collateral and presentations, utilizing typography and color
theory to boost social media engagement by 25%.
Typography Figma UX Writing Design Thinking Prototype