About Océane
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- M NUANCE
On Malt
Meta Campaigns Creation and OptimizationE-COMMERCESeptember 2025 - Today (9 months)Valence, SpainObjective: Develop B2C acquisition for a high-ticket e-commerce positioningDefinition and deployment of the Meta Ads acquisition strategy to penetrate the B2C market and generate sales:- Campaign Launch: structuring and setting up Meta campaigns (targeting, funnel, product catalog)
- Performance Management: monitoring and optimizing key KPIs (CPA, ROAS, conversion)
- A/B Testing: continuous testing on audiences, creatives, and settings to identify the most effective levers
- Product Catalog Management: optimizing the feed and dynamic campaigns
- Creative & Conversion Strategy: recommendations for optimizing the new website to maximize sales
Results:- Structuring of high-performing B2C acquisition for a high-ticket positioning
- Rapid identification of the most profitable levers
Sectors: Interior decoration - FIGHTER Productions
On Malt
Meta Campaigns Launch & OptimizationENTERTAINMENT AND LEISUREMarch 2025 - April 2026 (1 year and 2 months)Valence, SpainMeta Campaigns Launch & Optimization – Event at Le Grand RexObjective: Sell 2,500 tickets by optimizing cost per purchaseDeployment and management of the Meta Ads acquisition strategy to maximize ticket sales:- Meta Account Launch: structuring and setting up campaigns (targeting, purchase funnel, tracking)
- Tracking Reliability: verifying and optimizing conversion tracking
- A/B Testing: continuous testing on audiences and creatives to improve performance
- Creative Strategy: recommendations and iterations on visuals and messages to maximize conversion rate
Results:- 2,500 tickets sold
- Sold out 1 month before the event, for the 2nd consecutive year
- Efficient optimization of cost per purchase
Sector: Events, ticketing - Happy PaintGoogle Ads AuditENTERTAINMENT AND LEISUREJanuary 2025 - January 2025 (1 month)Paris, FranceGoogle Ads Audit concerning:- Tracking- Campaign Settings- Campaign Structure, Ad Groups, and Ads- Keywords & Search Terms- Bidding StrategySector: E-commerce; Entertainment
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Education
- Master II - MarketingESSCA2016
- Scientific Baccalaureate - High HonorsLycée François Premier2011
Certifications
- Google Ads (Search, PMax, Shopping, display)Google Ads2024