Freelancer profile translated to English.
Back to original languageAbout Nolwenn
Shopify & WordPress Developer | UX/UI Designer Figma
Welcome to my universe of custom e-commerce site creation and development. A specialist inShopify and WordPresswith over 7 years of experience, I support brands and entrepreneurs in the design, optimization, and customization of their **websites**.
My expertise also includesUX/UI design on Figmato create modern and intuitive interfaces, as well as Webflow for high-performing showcase sites.
Shopify & WordPress Development
- Shopify Developmentand customization: creation of optimized **websites**, integration of advanced functionalities, and tailor-made adaptations
- UX/UI Design on Figma:prototyping, wireframing, and seamless integration of mockups
- Expertise in Liquid, JSON, HTML, CSS, JavaScript, PHPweb development**, for advanced customizations on **Shopify and WordPress
- Multilingual site creation: Shopify and WordPress optimized for an international market
- **E-commerce SEO Optimization**: improvement of search engine ranking and conversion rates
E-commerce Optimization & Web Design
- **Advanced Shopify Customization**: development of premium themes, API integration, automation, and Shopify Plus adaptation
- **UX/UI and User Experience Optimization**: analysis of customer journeys and conversion improvement
- Bug fixing and **Shopify/WordPress maintenance**: performance optimization and enhanced security
- **SEO and Natural Referencing**: improvement of Google ranking and technical optimization
- Development of advanced functionalities: creation ofpluginsand custom integration forShopify and WordPress
- WordPress & Webflow Web Design**: creation of responsive **showcase sitesande-commerce sites**, with faithful integration of **Figma mockups
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
German
Conversational
Remote only
Primarily works remotely
Experience
- VB TEAM
On Malt
Shopify Expert - Turnkey Shopify Launch – SEO, Design, and AutomationsHEALTH AND WELLNESSFebruary 2026 - February 2026Paris, FranceDevelopment and optimization of a Shopify e-commerce site specializing in natural well-being and food supplements.The GreenEtik project involved designing a high-performance, conversion-oriented Shopify store with a solid SEO architecture and an optimized user experience to maximize sales.The objective was to create a reliable and scalable e-commerce platform for selling a selection of food supplements, natural cosmetics, and well-being products, while ensuring smooth navigation, strong credibility, and an optimized purchasing process.The project includes product catalog structuring, collection creation, on-page SEO optimization, Shopify meta fields implementation, UX/UI optimization, and integration of strategic applications to improve conversion.Particular attention was paid to site performance, premium design, and conversion funnel optimization to enhance user experience and conversion rates. - Corée BeautyShopify Expert – SEO, UX, and Conversion Optimization of an E-commerce SiteE-COMMERCEJanuary 2026 - February 2026 (1 month)Paris, FranceTechnical and strategic optimization mission for the Coree Beauty brand's Shopify e-commerce site to improve natural referencing, user experience, and conversion rates.The project involved analyzing the site structure and implementing a series of SEO, UX, and CRO optimizations to strengthen Google visibility and improve the store's commercial performance.SEO and Technical Structure OptimizationAudit and correction of the site's semantic structure to improve indexing by search engines.Work performed:optimization of the header for better H1 H2 H3 hierarchycomplete restructuring of Hn markup on strategic pagesimplementation of a coherent breadcrumb trail with the site architectureimplementation of structured data Schema.org (products, reviews, breadcrumbs)correction of duplicate content issues generated by filtersremoval of translation duplicatescleaning and structuring of multilingual content to improve SEO indexingHomepage Redesign (UI and Conversion)Redesign of the homepage structure to improve readability, visual consistency, and conversion.Work performed:simplification of the page structureharmonization of colors and sectionsoptimization of CTAs and their visual hierarchyhighlighting of products and key information
- Maison AmanShopify Expert – Custom E-commerce Collection & Product Page CreationRETAIL (SMALL BUSINESS)January 2026 - February 2026 (1 month)Paris, FranceShopify design and development mission for the Maison Aman brand, aiming to create an advanced collection page and a premium custom e-commerce product page, optimized for conversion and natural referencing.The project included UX architecture, design, Shopify development, and SEO optimization to improve user experience and product catalog visibility.
- **UX Design and Collection Page Architecture
- **Implementation of Advanced Shopify Filters
- Implementation of Dynamic Filterssuch as colors, materials, styles, prices, and uses to improve navigation and product search.
- **Custom Design of the Collection Page
- immersive visual hero- conversion-optimized product grid- editorial and storytelling areas- mobile-first responsive design- **E-commerce SEO Optimization
- **Shopify Development and Technical Integration
- Creation of a Premium Shopify Product Page
Creation of a custom product page focused on conversion with:- immersive product presentation- highlighting of benefits- brand storytelling- reassurance and trust blocks
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