Description

I help corporate and premium brands translate positioning into scalable social and content systems.

Main Clients I've worked for: Audi, Volkswagen, Diesel, Bvlgari, Ikea, Virgin, Iliad, Lidl, Luxottica, Maserati

With 15+ years of experience in social and digital strategy, I work at the intersection of brand positioning, content strategy and senior copywriting — supporting global communication frameworks across corporate, luxury and B2B environments.

My focus is on building structured narrative ecosystems that ensure clarity, authority and long-term brand coherence.

Industry field of expertise

Languages

Italian
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Milan (up to 50km)

Self-Employed
Freelance Content & Social Strategist and Copywriter
April 2023 - Today (3 years and 2 months)
Freelance Content & Social Strategist and Copywriter with extensive experience supporting brands and agencies through strategic content planning, social media direction, and editorial development.

I work in close collaboration with teams to define positioning, tone of voice, and content systems that are coherent, sustainable over time, and aligned with business goals.

I have contributed to projects for international brands such as Lavazza, Costa Crociere, Coca-Cola, Maserati, often within ongoing or retainer-based collaborations rather than one-off executions.

I am also a continuative consultant for Pulse Advertising
Social media Brand content Copywriting Storytelling Communication strategy
FWU AG
Head of Social Media & Online Marketing
January 2021 - January 2023 (2 years)
Italy, CV, Philippines
Social Creative Copywriting Teaching strategy-driven copywriting for social platforms, bridging creative thinking, cultural insight and digital systems.
Serviceplan Group Italy (Plan.Net)
Head of Social Media & Digital
January 2019 - January 2021 (2 years)
Milan, Italy
Head of Social Media & Digital with experience leading and supporting social and digital teams through strategic direction, content governance, and channel optimization.

I work with brands and agencies to define social media strategy, editorial roadmaps, and performance frameworks, ensuring consistency across platforms and alignment with broader marketing and business objectives.

My role often focuses on coordination, mentoring, and decision-making support, helping teams scale their digital presence through clear processes, strong positioning, and sustainable content systems.