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Nicolas LaustriatNL

Nicolas Laustriat

Project Manager, Digital Factory, SEO & Analytics

€950/day
3 projects
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nicolas

Graduated from CESI, multimedia designer and integrator, I worked for a long time as a freelancer before joining EQUANCY, a strategic Marketing and Communication consulting firm, where I deployed LAFARGE's new online communication strategy in 2003.

Becoming independent again (salaried employee in payroll management) in 2006, my expertise became highly valued, allowing me in 2009, in addition to my consulting activity, to join CEGOS as a trainer for modules on WEB2.0, Web Project Management, and Search Engine Optimization & E-reputation.

In 2010, I joined INHESJ (National Institute for Advanced Security and Justice Studies) to present to major international companies the evolution of online influence practices and cybercrime.

In 2012, I created Poleetic (Pole of ICT Expertise), a SAS, JEI (young innovative company) structured in 2 hemispheres: digital marketing consulting and research, which led me to develop Strat-EG, a platform for managing digital assets (websites, domain names, mobile apps, social networks).

I support large accounts in the excellence of their use of the Internet medium (best practices, pooling and deployment, crisis management, etc.) as well as business leaders concerned with monitoring (and improving) their e-reputation or communication agencies (white label).

Here is a list of my skills:
- Definition and implementation of online communication strategies.
- Mastery of Internet and Intranet functional environments.
- Mastery of internal and external social networks, community management, and associated governance.
- Project ownership of multimedia and cross-media projects (mobile apps).
- Deployment of achievements and editorial content for partner sites, countries, brands, or units.
- Strong experience in E-reputation and Web social campaigns.
- Strong skills in website referencing and accessibility.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Lyon (up to km), Paris (up to km), Rouen (up to km), Versailles (up to km)

Experience

  • Marketshot
    Malt logoOn Malt
    Domain Name Portfolio Audit and Registrar Consulting
    December 2018 - December 2018
    Paris, France
    Consulting note prepared after analyzing the domain name portfolio.
    Advice on the registrar(s) to keep and portfolio consolidation.

    The brief was:

    Domain Names: portfolio audit (multi-registrar), brand protection audit and recommendation
    Following the acquisition of several websites, we would like to have an overview of all our domain names and their configuration.
    Once this overview is complete, the consultant should provide their opinion on the main registrar and whether to keep another.
    Domain Name Web Project Management AMOA Web Marketing Strategy Deployment
  • Marketshot
    Malt logoOn Malt
    Consulting
    December 2018 - December 2018
    Paris, France
    Consulting note after a phone interview.

    The request was:
    SEO: redesign of a section
    As part of a website redesign, the editorial section requires a change in the section title.
    We have identified an SEO blockage because the section names are part of the URLs
    Project Manager Drupal SEO Web Project Management Digital Communication Google Analytics
  • Marketshot
    Malt logoOn Malt
    SEO: Recommendation for HTTP / HTTPS Transfer
    December 2018 - December 2018
    Paris, France
    Here was the brief given to me:
    As part of a website redesign, one of the identified tasks is to switch the site to HTTPS. The site is on Drupal.
    The consultant will deliver a recommendation sheet on the elements impacting this HTTPS transition
    - Drupal configuration
    - Modules
    - Database
    - Other...

    => I was able to complete this mission very quickly within the day as I had already done the same for a client in the past, and the inventory of points to watch was already in my possession. After a short phone interview about the context of the business and the project, I was able to write my recommendation sheet.
    SEO Domain Name Google Analytics Google Search Console

Reviews

5.0

Out of 3 ratings

S

Simon

Marketshot

Reviewed on 12/27/2018

Extremely satisfied. Nicolas is a highly experienced professional capable of going well beyond the brief. Comfortable in very complex environments. To be followed on our future projects.
S

Simon

Marketshot

Reviewed on 12/27/2018

Great service and great professionalism. I would hire Nicolas again without hesitation for my future projects.

Recommendations

FU
FU
FU
+8
Former user and 10 other people have recommended Nicolas

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Education

  • CIM - Multimedia Designer and Integrator
    CESI ile de france
    1999
    Alternance effectuée au sein du groupe Auxitec. Site du groupe, Site sur la commercialisation d'Autocad, Formation photoshop pour le compte du groupe Total.
  • BAC STI1 Mechanical Engineering
    Lycée Richelieu de Rueil Malmaison
    1996
    La filière Génie Mécanique ma appris les base de mon métier : - la gestion de production - l'automation - le contexte de travail opérationnel - les indicateurs de performance - la maintenance préventive - la conception de produit industriel bref tout les bases de mon métier de consultant digital aujourd'hui !

Certifications

  • Multimedia Designer and Integrator
    CESI ile de france
    1999
    Web Project Management CMS Programming SEO

Skill set

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