Freelancer profile translated to English.
Back to original languageAbout Nicolas
Entrepreneur, with over 10 years of experience in digital and consulting, I have supported major brands on data and digital marketing topics.
After founding and managing Clustaar SEO & Data from 2013 to 2020, I decided in mid-2020 to dedicate myself entirely to data marketing topics and the new opportunities offered by the cloud.
Today, I help marketing teams take control of their data to measure and improve the ROI of their digital investments.
Areas of expertise:
- Web analytics and advertising tracking (web and mobile app)
- Consent management
- Data engineering (creation of ETLs and Data warehouses)
- Activation (Dashboarding, reverse ETL...)
Common technologies:
- Tracking: Google Tag Manager, Google Analytics, GA4, Firebase, Matomo, AT Internet, Segment + Consent management platforms (Didomi, CookieBot, OneTrust)
- Data pipelines and connectors: Fivetran, Funnel, Supermetrics..
- Cloud data warehouse: Google Big Query
- Visualization and exploration: Google Data Studio, Dataiku, Metabase
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km)
Experience
- BirdeeAudit and upgrade of App + Web tracking via SegmentBANKING AND INSURANCEMay 2022 - May 2022 (1 month)Audit of an existing Segment setup and upgrade + validation. The tracking concerns:- The website- The Web app- The 2 native applications (iOS and Android)- A server source is also pushed into Segment.The destinations are the tools:- Intercom- Ads (Google Ads, Facebook Ads)- Analytics (GA4, Firebase)
- Quitoque SAAudit and Validation of tracking (analytics and advertising)E-COMMERCESeptember 2021 - October 2021 (2 months)- >Context: doubts about the quality of tracking, both in web analytics tools and in advertising tools (Google Ads, Facebook Ads, etc...)Mission:- Tracking audit and corrections (OneTrust, GTM, GA, GA4)- Analysis of data that appears incorrect and explanation of discrepancies (bounce rate, conversion volume)- Correction of marketing tags (Google Ads, Facebook Ads, Floodlight)- Production of a recommendation note (tracking and data roadmap)
- Infopro DigitalValidation of AT Internet / Piano Analytics trackingTECHAugust 2021 - November 2021 (4 months)Validation of AT Internet (Piano Analytics) tracking
Reviews
Recommendations
MP
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Education
- MSc - Industrial ManagementEcole des Ponts et Chaussées2015Je me suis spécialisé sur des sujets de management industriel
- Engineering Degree from Ecole Polytechnique, specialization in applied mathematicsEcole Polytechnique2004Ingénieur de l'Ecole Polytechnique, je me suis spécialisé sur des sujets de mathématiques appliquées (informatique, optimisation...)
Certifications
- From Data to Insights with Google Cloud PlatformCoursera2020
- The GDPR Workshop - CNIL MoocCNIL2020