Niclas L.

Senior Product Designer and AI Consultant based in Europe, operating fully remotely. Having recently wrapped up a project with the European Commission, I am fully equipped to collaborate seamlessly with teams across primary Germany, the Netherlands, and Belgium.

Wwith 20+ years of experience building digital products used by millions of users. I help companies turn AI from a buzzword into measurable business value by designing LLM-powered experiences that solve real user and business problems.

My expertise sits at the intersection of product strategy, UX design, AI, and technology. I work with modern AI technologies including GPT models, Claude, Retrieval-Augmented Generation (RAG), AI copilots, agent-based workflows, and human-in-the-loop systems. I combine systems thinking, data-driven decision-making, and hands-on product design to create solutions that are both innovative and commercially successful.

Selected achievements include increasing Kahoot's trial-to-paid conversion rate from 1% to 44%, generating an additional $5.5M in monthly recurring revenue, leading the consolidation of 20+ legacy platforms for Eika Group resulting in €40M annual savings, and designing human-in-the-loop AI systems for clients in the energy and health-tech sectors.

Whether defining AI product strategy, designing user experiences, validating concepts, or building rapid prototypes, I focus on delivering measurable outcomes and sustainable product growth.

Available for remote and hybrid engagements across Europe, from AI discovery workshops and proof-of-concepts to long-term product and innovation initiatives.