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Nelson BonilNB

Nelson Bonil

Marketing Study and Strategy

€450/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nelson

With over 5 years of experience in growth marketing, I have contributed to the growth of startups, e-commerces, and companies in various sectors, such as tourism, telecommunications, and jewelry.

I am passionate about using data, from identifying the target audience to understanding what will convince them.

Today, I focus on what startups need most: finding market information that informs their marketing decisions.

At Mindisrupt, I conduct market research and marketing studies to help innovative entrepreneurs succeed in their launch.

This involves understanding and analyzing consumer motivations, even if it means thinking outside the box! In this regard, I created an innovative consumer study model: emotional exploration, praised by major brands.

In short, I spend my time thinking outside the box to provide my clients with the most relevant and actionable insights.


Let's talk about your goal 👇

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Basic

Can work on-site
Lyon (up to 50km)

Experience

  • Mindisrupt
    COO - Partner
    CONSULTING AND AUDITS
    June 2022 - Today (4 years)
    Lyon, France
    For the past 2 years at Mindisrupt, I have been conducting marketing studies for telecommunications, insurance, e-commerce, and SaaS companies using a special methodology.

    Assisted by hypnotherapists, qualitative interviews take on a new dimension, allowing my clients to move beyond self-reported data and make decisions guided by their target audience's emotions.

    Thanks to our marketing expertise, we translate these raw insights into very simple recommendations to optimize our clients' campaigns and funnels.

    A 14%+ conversion increase in 3 weeks is the before and after of our last mission...

    Why not with your brand?
    Marketing Study Qualitative Study Automation Web Marketing Strategy Funnel Builder Customer Insight
  • STEPHANE PLAZA IMMOBILIER
    Social Ads Manager {B2C}
    REAL ESTATE
    July 2020 - December 2020 (6 months)
    Lattes, France
    Creation of Facebook and Google campaigns that generated nearly 350k views +200 leads and created enough activity for the year 2021 with the existing team.

    The return on investment (revenue generated by the agency from leads) after deducting my fees is over 600%.
    Consulting Facebook Marketing LinkedIn Marketing SEA Lead Generation Advertising CPC Advertising
  • Cabinet d'Expertise Comptable BBK Management
    Digital Strategist / Social Media Management {B2B}
    CONSULTING AND AUDITS
    March 2020 - Today (6 years and 3 months)
    Lyon, France
    • Management of social media presence, primarily LinkedIn (with an average engagement rate of 15%), then Facebook and Instagram

    • Management of a Newsletter with an open rate of 50%

    • Creation of SEO-optimized pages and blog posts for relevant keywords, placing the site on the 1st Google page or even in the TOP 5

    • Redesign of the conversion funnel, leading to nearly fifty leads

    • Creation of content and offers that boosted the employer brand, resulting in dozens of applications and hires

    • Conducting market intelligence with a monthly report including my analysis and action plans for the firm's digital marketing
    Content Marketing SEO LinkedIn Marketing Consulting Newsletter Design Community Management Creative

Recommendations

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Education

  • BTS • Management of Commercial Units
    Lycée public Jules Guesde (34)
    2014
  • Bachelor • Project Manager & Business Development
    IFAG - School of Management (75)
    2015
    En alternance avec EPSON France

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