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Nawal B.NB

Nawal B.

Change Management Consultant CRM, SAAS, M365

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nawal

You transform. I guarantee adoption.

66% of change initiatives fail, only 34% succeed. I ensure project success through change management, strategic communication, and project management. My specialty: a data-driven approach to change. I drive adoption through data to adjust actions in real-time and demonstrate the ROI of change management.

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Consultant specializing in change management and adoption of IT solutions (SaaS / CRM / M365) and/or cultural change (harmonization of business processes, collaboration...). I work in digital transformation contexts with 6 years of experience in large corporations and consulting missions.

Proven experience in deploying business tools to large populations (up to 50,000 users), with real adoption measurement beyond simple go-live.

Fast production capability: communication kits, short training modules, video tutorials, adoption dashboards.

Daily user of AI, I actively monitor operational opportunities related to AI agents, with a personal project in progress.

IT Use Cases:Salesforce, Ivalua (P2P), SAP, Dynamics 365, M365, Oracle, internal workflows, VPN, workstation.
Cultural Use Cases:Optimizing customer NPS, harmonizing communication processes, adopting Lean Management, harmonizing sales prescription processes, deploying order portals...

Let's discuss your use case.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 15km)

Experience

  • FRAMATOME
    Change Management and Adoption Consultant - ITIL
    ENERGY AND UTILITIES
    June 2025 - November 2025 (5 months)
    Nanterre, France
    ACTIVITIES: CHANGE MANAGEMENT STRATEGY

    • Steering the change management strategy within an IT department organized according to the ITIL framework, in constant coordination with technical teams to align support actions with IT system evolutions.
    • Participation in the CAB (Change Advisory Board), IT Modernization Committee, and weekly committees - representing the change management / user adoption dimension in technical decision-making bodies.
    • Transversal coordination of IT, business, and communication stakeholders to ensure consistency between technical roadmaps and operational priorities.
    • Impact analysis and prioritization of IT projects with secured deployments to minimize service interruptions for a scope of 50,000 users.
    • Steering of multi-stakeholder transversal projects (internal/external) with reporting on progress, risks, and milestones.

    ACTIVITIES: USER ADOPTION, DEPLOYMENT, AND COMMUNICATION

    • Change management for new processes and tools (PC and mobile office, PC-to-PC data transfer, IAM tool): user training, emailing campaigns, targeted communications, dedicated SharePoint page, webinars by business target.
    • Production of engaging video tutorials for VPN deployment in an urgent context (maintaining remote work for 50,000 employees) - 100% adoption rate.
    • Development and deployment of international communication and training plans, in bilingual writing (FR/EN).
    • Creation and updating of operating procedures to ensure proper tool adoption - simplification of technical subjects.
    • Writing, posting, and updating intranet content: service catalogs, self-help sheets, knowledge base optimization.
    • Design of engaging communications (FR/EN) for incident announcements and planned downtime.
    Change Management Strategy Internal Communication Project Steering ITIL Training Program
  • Crédit Agricole Assurances
    Project Manager: PMO, SAAS Change Management, and Continuous Improvement
    BANKING AND INSURANCE
    May 2024 - May 2025 (11 months)
    Paris, France
    ACTIVITIES: PMO - GOVERNANCE AND PROGRAM STEERING

    • Structuring multi-team governance for the sales performance industrialization program (13 workstreams) by implementing decision-making committees (Operational, Coordination, Steering) to improve strategic prioritization and operational performance.
    • Facilitating and steering weekly, monthly, and quarterly committees - tracking milestones, resolving blockers, adhering to the critical path.
    • Systematic drafting of minutes within 24 hours with actionable RACI and key upcoming deadlines.
    • Preparation of Steering Committee meetings: decision-making support documents for leadership (budget arbitration, resources, milestone validation).
    • Contribution to budget and man-day tracking - reporting to leadership.

    ACTIVITIES: CHANGE MANAGEMENT - DAMAAAS SAAS ACTIVITY TRACKING TOOL

    • Support for the deployment of DAMAAAS, a SaaS activity tracking solution centralizing the insurance sales prescription chain: eliminating information loss and duplicate entries.
    • Needs analysis by user profile and design of a change management strategy adapted to each population.
    • Agile/SCRUM steering from design to go-live: business/IT requirements framing, POC, technical coordination.
    • Deployment of the adoption program: general meetings, demonstrations, webinars, communication campaigns, educational materials, and video tutorials.
    • Monitoring deployment effectiveness via KPIs (Forms) during pilot phases.

    ACTIVITIES: CONTINUOUS IMPROVEMENT AND TRANSVERSAL COORDINATION

    • Reference and facilitator for continuous improvement committees to identify and resolve IT and functional pain points.
    • Collection and analysis of feedback: feeding JIRA Backlogs, continuous improvement, prioritization.

    • Steering transversal projects: benchmarking, website redesign, version upgrades, organizational restructuring.
    Continuous Improvement Project Management (PMO) Project Management Agile Methodology Adoption
  • TotalEnergies
    Project Manager Change Management M365 & Network Animation
    ENERGY AND UTILITIES
    September 2022 - December 2023 (1 year and 3 months)
    Nanterre, France
    ACTIVITIES: M365 CHANGE MANAGEMENT AND TOOL ADOPTION

    • Supporting users in adopting collaborative M365 tools, particularly SharePoint and Viva Engage.
    • Redesign and modernization of the OneCom SharePoint: content creation, regular updates, and animation to keep the platform dynamic.
    • Facilitating and presenting tools during general meetings and webinars to raise awareness within the network about collaborative best practices.
    • Mapping and analysis of training needs across different Group entities to identify areas for skill development for each employee and reporting to the Communications Department.
    • Satisfaction reporting and KPI monitoring of the department's actions - reporting to the Communications Department with continuous improvement recommendations.

    ACTIVITIES: NETWORK ANIMATION AND COHESION

    • Managing emailing campaigns to circulate information and give a voice to field teams.
    • Organizing recurring "OneCom" events: seminars, webinars, team building, general meetings to maintain cohesion within the network of communicators (900+ communicators).
    • Organizing and facilitating monthly general meetings with the Director of Communication: collecting field topics (best practices, lessons learned), preparing materials, and presenting to the Director.
    • Collecting and highlighting field initiatives during general meetings: each communicator could propose a topic, thus valuing the contribution of all global entities.
    • Conducting satisfaction surveys on the communication department's actions and analyzing feedback. Reporting to the Director and implementing continuous improvement actions.
    • Organizing and coordinating a major international unifying event bringing together all Group communication directors - logistics, program, speakers, and follow-up. Developing a satisfaction report.
    Digital Communication Adoption M365 Change Management Project Management

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Education

  • Professional Bachelor's Degree in E-commerce and Digital Marketing / Project Manager in Digital Commerce
    IUT Evry Paris-Saclay / Engineering School of Digital Technologies (Université Paris-Pantheon ASSAS)
    2020
  • Master's Degree in E-Business, Strategy & Digital Transformation / Expert Manager in E-business and Digital Technologies
    EDC Business School / EFREI (Université Paris-Pantheon ASSAS)
    2022

Skill set

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