Natzir Turrado Ruiz

I have over 15 years of experience working as a freelance consultant specializing in SEO and CRO, helping companies improve their online visibility in a tangible and lasting way. I don't work with checklists or standard solutions. My approach is comprehensive and personalized: I optimize the entire user search experience, whether on Google, marketplaces, social networks, or even chatbots with artificial intelligence, accompanying them from the first search to the final conversion. What truly sets me apart is the combination of advanced knowledge in technical SEO, data science, and behavioral economics, which allows me to identify and solve complex problems effectively. Thanks to my technical background, I can communicate fluently with IT teams, confidently managing significant changes in web architecture, CMS migrations, or complex technological projects. This approach has allowed me to recover projects that others had given up on and achieve results where others couldn't. You can ask for references without any problem. The best proof of the results is that my clients often return years later or recommend me when they change companies. This trust has even led me to act as an SEO expert in legal proceedings and to be part of the winning team of the Best Use of Search award at the Global Search Awards 2021. Currently, I also apply intelligent solutions based on AI, automating processes to improve the efficiency and quality of digital projects. In particular, I specialize in large-scale content creation, ensuring natural-sounding texts that maintain brand tone without losing authenticity.

Postgraduate Professor: Digital Influence: Content and Strategy at the Pontifical Catholic University of Rio Grande do Sul

Classes and programs:

- SEO and Information Architecture in Professional SEO-SEM Master's Degree

- SEO, CRO and Qualitative Analytics in the Web Analytics Master's Degree

- UX/UI Design and CRO in the E-commerce Master's Degree

- Psychology for UX and SEO in the UX/UI Master's Degree

- SEO and CRO in the Digital Marketing Techniques course

- CRO in the CROIgnite course, the first specialized CRO program in Spain