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Natalie J.NJ

Natalie J.

Senior UX/UI/Web Design

€125/day
Vienna, AT
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Natalie

👋🏻 Hi, I'm Natalie!

👩🏼‍💻 Senior UX/UI Designer & Consultant with over 8 years of experience in designing user-centered digital products. I guide projects through the entire UX/UI process, from research and conception to UI design and implementation.

✨ My focus is on clear, intuitive user experiences that connect business goals and user needs. I enjoy working closely with cross-functional teams and bring experience in strategy, workshops, and team leadership in addition to design.

🙌🏻 Skills
✔️ UX Design: User Research, Personas, User Journeys, Wireframing, Prototyping
✔️ UI Design: Visual Design, Design Systems, Responsive & Mobile-First Design
✔️ Product Thinking: Translating business goals into user-centered solutions
✔️ Workshops & Facilitation: Stakeholder Alignment, Design Sprints, Ideation
✔️ Collaboration: Close coordination with developers, PMs, and stakeholders
✔️ Strategy: CX Strategy, Concept Development, Problem Definition
✔️ Coaching & Mentoring: Knowledge transfer and support for junior designers
✔️ Agile & Iterative Approach

🧰 Design Toolbox
✔️ Design: Figma, Sketch, Adobe CC
✔️ Prototyping: Figma, Principle, Framer
✔️ Web: Webflow, Framer
✔️ Basic Coding: HTML, CSS (in close collaboration with dev teams)
✔️ I can learn tools quickly – I work with what fits the team best

💬 Collaboration Methodologies & Tools
✔️ Agile: Scrum, SAFe, Kanban, Design Thinking
✔️ Workshops & Collaboration: Miro, Mural, FigJam
✔️ Documentation: Notion, Jira, Confluence
✔️ Communication: Slack, Teams, Zoom
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • BMW
    Role: Senior Product Designer & Subteam Lead | Project: Owner's Manuals | Capgemini Consulting
    AUTOMOBILE
    December 2021 - July 2023 (1 year and 7 months)
    München, Germany
    The Challenge
    BMW's paper-based owner's manuals were outdated, difficult to navigate, and not sustainable.

    Goal
    Develop a seamless UX for digital owner's manuals to replace paper-based ones. Extended goal: Create a single, user-friendly platform accessible by searching for any BMW vehicle issue.

    My Role
    → Lead UX Strategy & Product Vision
    → Manage Design & Development Collaboration
    → Team Leadership: 4 Developers
    → Coach Junior Designers
    → End-to-End Product Design (Mobile + Desktop)

    Phase 1 – PDF Archives
    ✓ User Research (qualitative interviews with BMW drivers)
    ✓ Personas & User Journeys (5+ user groups)
    ✓ Mobile-First UI Design (Sketch → Figma Prototyping)
    ✓ Usability Testing & Iteration
    ✓ Design System Foundations for Scalability

    Result: Concept validated, handed over to development
    Phase 2 – Driver’s Guide Web & Product Vision
    ✓ Developed Strategic CX Vision (Multi-Product Roadmap)
    ✓ Defined Product Strategy with Stakeholders
    ✓ Designed Interactive HTML-based Manual
    ✓ Led Subteam of 4 Developers (Design Coaching & Reviews)
    ✓ Created Design System for Product Consistency

    Result: Live Platform, scaled to other products

    Impact
    → Replaced 500+ pages of paper documentation
    → Mobile-First Design for maximum accessibility
    → Design System enabled product expansion
    → Team Scaled: 1 Designer → Design + Dev Collaboration

    Key Skills
    → UX Strategy & Product Vision
    → Stakeholder Management & Leadership
    → Design System Architecture
    → Multi-Device Design (Mobile + Desktop + Web)
    → User Research & Testing
    → Developer Handoff & Collaboration

    Tools & Methods
    Figma | Sketch | CX Strategy | User Journeys | Personas | User Interviews | UI Design | Prototyping | Workshops | Documentation | HTML/CSS Handoff | Agile (Scrum)
    User Experience Design User Interface Design User Research User Testing Team Management
  • ÖBB
    Role: UX Expert | Project: Change Vision Workshop | Capgemini Consulting
    TRANSPORTATION
    March 2023 - May 2023 (2 months)
    Wien, Austria
    Challenge
    ÖBB needed a new, customer-centric vision for a transformation program. Traditional thinking, lack of alignment among executives.

    My Role
    → Design Thinking Expert
    → Workshop Design & Facilitation
    → UX Coaching for Senior Leadership
    → Panel Discussion: Design Thinking in Transformation

    Deliverables
    ✓ Facilitated Change Vision Workshops (20+ Senior Leaders)
    ✓ Implemented & Coached Design Thinking Methods
    ✓ Developed Strategic Project Visions
    ✓ Unified Alignment Among Executives

    Impact
    → 20+ Leaders aligned with a new Design Thinking perspective
    → Defined shared visions & priorities
    → Established Design Thinking as a program methodology
    Design Thinking Change Management Workshop Facilitation Executive Coaching Strategic Vision
  • ÖBB
    Role: UI Designer, Business Analyst | Project: GIS | Capgemini Consulting
    TRANSPORTATION
    January 2021 - December 2021 (11 months)
    Wien, Austria
    Challenge
    ÖBB needed modern, user-friendly GIS visualizations for various departments. Dashboards were outdated and inconsistent. Management required clearer real-time monitoring of track disruptions.

    My Role
    → UX/UI Designer & Business Analyst for ArcGIS Implementation
    → Dashboard Design & Data Visualization
    → Management Portal Redesign

    Deliverables
    ✓ Interactive geographical map visualization in ArcGIS
    ✓ Created Icon & Animation Library (GIFs)
    ✓ Modernized Old Dashboards (cleaner, more intuitive)
    ✓ Designed New Dashboards Minimally
    ✓ Adapted Management Dashboard for Track Disruptions (real-time monitoring, quick escalation)
    ✓ Applied Corporate Identity Across All Products

    Impact
    → Increased usability (intuitive data visualization)
    → Management can identify and react to disruptions faster
    → Unified, modern look and feel for all dashboards
    → Minimalist design reduces cognitive load
    User Interface Design Data Visualization Corporate Branding ArcGIS User Experience Design

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Education

  • MSc, Information Systems Management
    University of Applied Sciences Technikum Vienna
    2021
    Thesis: user experience of dark patterns in eCommerce Graduated with excellence Studied: Innovation Management, Knowledge Management, Systems Engineering, Visual Analytics, Big Data & Machine Learning
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