About Natalie
German
Native or bilingual
English
Fluent
Experience
- BMWRole: Senior Product Designer & Subteam Lead | Project: Owner's Manuals | Capgemini ConsultingAUTOMOBILEDecember 2021 - July 2023 (1 year and 7 months)München, GermanyThe ChallengeBMW's paper-based owner's manuals were outdated, difficult to navigate, and not sustainable.GoalDevelop a seamless UX for digital owner's manuals to replace paper-based ones. Extended goal: Create a single, user-friendly platform accessible by searching for any BMW vehicle issue.My Role→ Lead UX Strategy & Product Vision→ Manage Design & Development Collaboration→ Team Leadership: 4 Developers→ Coach Junior Designers→ End-to-End Product Design (Mobile + Desktop)Phase 1 – PDF Archives✓ User Research (qualitative interviews with BMW drivers)✓ Personas & User Journeys (5+ user groups)✓ Mobile-First UI Design (Sketch → Figma Prototyping)✓ Usability Testing & Iteration✓ Design System Foundations for ScalabilityResult: Concept validated, handed over to developmentPhase 2 – Driver’s Guide Web & Product Vision✓ Developed Strategic CX Vision (Multi-Product Roadmap)✓ Defined Product Strategy with Stakeholders✓ Designed Interactive HTML-based Manual✓ Led Subteam of 4 Developers (Design Coaching & Reviews)✓ Created Design System for Product ConsistencyResult: Live Platform, scaled to other productsImpact→ Replaced 500+ pages of paper documentation→ Mobile-First Design for maximum accessibility→ Design System enabled product expansion→ Team Scaled: 1 Designer → Design + Dev CollaborationKey Skills→ UX Strategy & Product Vision→ Stakeholder Management & Leadership→ Design System Architecture→ Multi-Device Design (Mobile + Desktop + Web)→ User Research & Testing→ Developer Handoff & CollaborationTools & MethodsFigma | Sketch | CX Strategy | User Journeys | Personas | User Interviews | UI Design | Prototyping | Workshops | Documentation | HTML/CSS Handoff | Agile (Scrum)
- ÖBBRole: UX Expert | Project: Change Vision Workshop | Capgemini ConsultingTRANSPORTATIONMarch 2023 - May 2023 (2 months)Wien, AustriaChallengeÖBB needed a new, customer-centric vision for a transformation program. Traditional thinking, lack of alignment among executives.My Role→ Design Thinking Expert→ Workshop Design & Facilitation→ UX Coaching for Senior Leadership→ Panel Discussion: Design Thinking in TransformationDeliverables✓ Facilitated Change Vision Workshops (20+ Senior Leaders)✓ Implemented & Coached Design Thinking Methods✓ Developed Strategic Project Visions✓ Unified Alignment Among ExecutivesImpact→ 20+ Leaders aligned with a new Design Thinking perspective→ Defined shared visions & priorities→ Established Design Thinking as a program methodology
- ÖBBRole: UI Designer, Business Analyst | Project: GIS | Capgemini ConsultingTRANSPORTATIONJanuary 2021 - December 2021 (11 months)Wien, AustriaChallengeÖBB needed modern, user-friendly GIS visualizations for various departments. Dashboards were outdated and inconsistent. Management required clearer real-time monitoring of track disruptions.My Role→ UX/UI Designer & Business Analyst for ArcGIS Implementation→ Dashboard Design & Data Visualization→ Management Portal RedesignDeliverables✓ Interactive geographical map visualization in ArcGIS✓ Created Icon & Animation Library (GIFs)✓ Modernized Old Dashboards (cleaner, more intuitive)✓ Designed New Dashboards Minimally✓ Adapted Management Dashboard for Track Disruptions (real-time monitoring, quick escalation)✓ Applied Corporate Identity Across All ProductsImpact→ Increased usability (intuitive data visualization)→ Management can identify and react to disruptions faster→ Unified, modern look and feel for all dashboards→ Minimalist design reduces cognitive load
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Education
- MSc, Information Systems ManagementUniversity of Applied Sciences Technikum Vienna2021Thesis: user experience of dark patterns in eCommerce Graduated with excellence Studied: Innovation Management, Knowledge Management, Systems Engineering, Visual Analytics, Big Data & Machine Learning
- Diploma, CG + 3D Asset Creation: Characters and Creatures for GamesThink Tank Traning Centre2024Sculpting characters & creatures while applying anatomy principles Optimizing and creating game topology Baking high details onto the game ready mesh Creating of realistic textures and look dev of the final shader setup Groom creation by using cards or XGen Hard surface modeling and sculpting Character creation accordingly to game production pipeline
Certifications
- CPUX-F: Certified Professional for User Experience - Foundation LevelCertible - UXQB2020
- Accessibility: How to Design for AllInteraction Design Foundation2022