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About Naivomanana Xavier

Sales Ops & Automation CRM Consultant, I help startups, SMEs, and B2B SaaS companies convert their data into measurable business growth.
I combine multi-channel prospecting, CRM automation, and geomarketing to structure Go-to-Market strategies, accelerate conversions, and optimize your pipeline.
What I bring:
Qualified lead generation (120+ prospects/month → 20-25% qualified appointments)
Funnel improvement (+20% MQL→SQL) and reduction in time-to-close (−18%)
CRM automation & integrations (HubSpot / Pipedrive / Zapier / n8n) and VoIP
KPI reporting & operational piloting (Advanced Excel, Power BI)
Geomarketing: territorial segmentation, zone optimization, and field action plans
🎯 Result: smooth pipeline, optimized conversion, time savings, and measurable ROI.
My missions include CRM audits, workflow implementation, lead generation, and advanced reporting, to make your sales teams immediately more effective.
With 6+ years of experience in Sales Ops, Business Development, and geomarketing, I provide pragmatic and data-driven solutions, ready to deploy to boost your sales and make your commercial processes reliable.
Daily Rate: €200 / day
References and case studies available upon request.
💡 Let's discuss your objectives and implement a concrete plan to generate qualified leads and optimize your sales.
  • Malagasy

    Native or bilingual

  • French

    Fluent

  • English

    Basic

Remote only
Primarily works remotely

Experience

  • SCORE
    Distribution Manager
    July 2022 - March 2024 (1 year and 8 months)
    Toliara, Madagascar
    • • Managed a team of 15 sales representatives, field planning, supplier negotiation.
    • • Implemented sales actions, optimized merchandising & stock rotations.
    • • Monitored KPIs, operational piloting of the South-West region.
    • • Organized events & promotions → +20% additional revenue
    • • Results:
    ◦ • +38% sales in 12 months
    ◦ • 92% weekly coverage
    ◦ • -40% disputes due to better organization
  • Freelance
    Freelance Marketing Consultant
    DIGITAL AND IT
    April 2022 - Today (4 years and 2 months)
    Toliara, Madagascar
    - Design and deployment of data-driven prospecting strategies: ICP, scripts, multi-channel sequences, and automation.
    - Lead qualification (BANT / MEDDIC), discovery calls, ROI-oriented demonstrations, and AE appointment booking.
    - Implementation of CRM automations and integrations: HubSpot / Pipedrive, Zapier / n8n, VoIP synchronization, sales templates.
    - Market research, pricing, and margin modeling, sales-operations coordination.
    - Advanced reporting: sales KPIs, forecast, Power BI, and advanced Excel.
    - Key results:
    +22% sales & +12% margin (TanaTech Gadgets)
    +20% MQL → SQL conversion & -18% time-to-close (B2B SaaS client)
    Management of 50+ B2B accounts, regular qualified lead generation
    B2B Prospecting / Lead Generation BANT / MEDDIC Qualification Sales Ops HubSpot / Pipedrive Automation Zapier / n8n
  • COSMOS Tuléar
    Trade Marketing
    June 2020 - July 2022 (2 years)
    • • Launch of products and follow-up of 4 new product lines, in-store demonstrations and activation
    • • Sales promotions & field activation
    • • Launch of promotional campaigns
    • • B2B relationship management with retailers & professional networks
    • • Monitoring brand visibility and measuring field ROI.
    • • Result: +27% growth in field sales

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Education

  • Professional Bachelor's Degree
    IESPM
    2024
    Licence professionnelle
  • Master Two
    University of Toliara
    2021
    Master Two

Skill set

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