Description

Passionate Marketer with 6+ years in communications-marketing, I have gained comprehensive experience working for global luxury, premium & cosmetics brands (L'Oréal, LVMH & Coty) in Paris.

Highly organized with strong project management skills and a keen eye for detail.

I’m available for short, mid and long-term missions to build a brand vision and deliver results- driven strategy.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

L'Oreal France
GLOBAL CAMPAIGN & CONTENT MANAGER
FASHION AND COSMETICS
September 2024 - May 2025 (8 months)
Paris, France
Working in the brand image and 360 activation team, in charge of leading content production and 360 campaigns of new launches
and pillar franchises (Haircare #1 business growth driver & Hair coloration categories)

Content production: Developed consistent and impactful campaigns (Strategy, budget, brief, production, post-production and delivery) I Organized campaigns & always on shootings (Brief for creative & production agencies, models casting, talents management, glam & styling) I Managed 3D productions I Led insightful benchmarks on beauty/tech industry I Monitored
Campaigns.360 Activation: Coordinated 360 process with global teams (E-comm, PR, Social + Education teams...etc) I Created global guidelines, activations books for markets.
Branding organisation shooting Communication 360° Campaigns activation digitale
COTY
GLOBAL DIGITAL ACTIVATION & CONTENT MANAGER
LUXURY GOODS
October 2022 - December 2023 (1 year and 2 months)
Developed and executed Burberry Beauty digital marketing activations and consumer experiences, from strategy to brief to final delivery, across all digital touchpoints and markets (+10 Launches/+20 Markets)
360 digital strategy: Developed digital strategy for Burberry Beauty launches (Fragrance, makeup & KCPs) in collaboration with cross-functional teams I Launched the new Burberry male fragrance pillar “Hero” including 360 digital strategy, markets roll out (Hero Fragrance Finder, Hero Immersive digital Hub, IG Filtre & Perfumer ITW video series) I Implemented best-in-class 360 digital toolkits I Initiated online & In-store innovative strategies (Web3, gaming) I Allocated and managed budgets for digital projects/activations I Supported regional markets with guidance to ensure compliance with the brand image
Content production: Led content strategy (makeup, fragrance & KCPs) in collaboration with Fashion House I Creative reflexion, brief, production follow up, implementation & library management I provided deep-dive competitive analysis on beauty market
E-retail: Developed E-retail content including basic assets, PDP, PDP+, brand page templates, banners & SEO copies I Developed exclusive E-retail tools and experiences such as guided selling tools, gift finder, WeChat Program...etc to drive engagement and conversion I created reports/ audit & E-retail toolkits I Elaborated strategic E-retail social recommandations
Management: Global Digital Intern
activation digitale Brand content Branding & Identity Marketing Gestion de production Coordination de projet coordination internationale DV360 Communication 360° Marketing d'influence Organisation événementielle
Coty Int. (AE)
Global PR & Influence Manager
LUXURY GOODS
January 2022 - October 2022 (10 months)
Developed and executed Gucci Beauty global PR & Influencer marketing activities & guidelines to maximize press coverage,
digital awareness and positive consumer engagement (+8 Launches/+25 Markets)
Influence: Led global influence strategies for makeup & KCPs including, global Influence activations, Influencer guidelines, PR & Influence tools (seeding, press release...) I Launched the new Gucci Beauty lipstick franchise (IG & TikTok challenge +24 Local & Global content creators) I Created monthly activity reporting & monitored campaigns performances
Press relationship: Led public relations and media relationships I Coordinated the global PR agency I Led global native/editorial partnerships (Schon magazine, Vogue, L’Officiel, Hunger Magazine......etc) I Monitored media coverage I Managed press inquiries (ITW....) I Elaborated press tools such us press releases.
Content: Collaborated with Celebrities, Influencers, Artists to create appealing content for Gucci Beauty (Artist illustrations, Summer looks, Tutorials....etc)
Events: Organized Gucci Fashion Shows in collaboration with Fashion House I Organized Make up artists master classes I Provided Markets with event guidelines for store openings, podium & retailer activations
Admin: Managed day-to-day budget and suppliers payment I Product orders & inventory I Managed license, brand holders and multi-functional team alignment and approval processes
Communication digitale Evénementiel Campagne d'influence relation influenceurs Stratégie de communication Branding Events Gestion d'évènement Relations publiques Coordination de projets coordination internationale Coordination d'équipes