Description

With 9 years of experience across e-commerce, retail, and entrepreneurial ventures, I specialise in redesigning operational processes that reduce costs, improve efficiency, and support commercial growth.

My work spans SOP development, CRM-integrated workflow management, digital transition projects, and financial process automation — including a project that reduced processing time by 90%.

I hold a Master's in Industrial Engineering and Management and bring an analytical, data-driven approach to every engagement (SQL, R).

Available for short and long-term projects, remotely or hybrid.

Languages

English
Native or bilingual
French
Basic
Spanish
Basic
Portuguese
Native or bilingual

Workplace preferences

Can work on-site

Porto (up to 40km)

Reis, Costa e Pinho,
Business Operations & Commercial Manager
July 2017 - Today (8 years and 11 months)
Designed and implemented structured operational workflows and SOP documentation. Reorganized warehouse structure (10,000+ SKUs), reducing onboarding time for seasonal staff. Managed CRM-integrated e-commerce system (PrestaShop – 10+ years). Design and launched a customer loyalty initiative that improved retention and contributed to revenue growth. Led end-to-end digital transition from manual financial workflow to automated system integration, reducing processing time by 90% and increasing operational accuracy.
SOP creation & documentation CRM workflow setup & improvement Operational efficiency consulting
Minute2dream,
Co-Founder & Managing Partner
June 2024 - September 2025 (1 year and 3 months)
Co-founded the company and held full accountability for operational and financial strategy. Designed internal process frameworks and execution structures. Oversaw cost control, invoicing and performance analysis. Conducted market research and identified commercial growth opportunities. Managed end-to-end operational coordination.
Mello e Frias,
Real Estate Consultant and Partner
January 2022 - January 2024 (2 years)
Managed CRM systems to track leads, property pipeline and client lifecycle. Monitored and analyzed key performance metrics including conversion rate and average transaction value. Conducted financial feasibility assessments and investment analysis. Identified and corrected high-risk contractual errors, preventing significant financial exposure. Improved lead qualification and follow-up workflows through structured tracking processes.
Process audit & optimisation CRM workflow setup & improvement