Description

I have over 30 years of experience in crafting and delivering impactful corporate and brand communications strategies for various organisations. I have worked with founders, executive teams, and boards to establish and execute effective communication plans that enhance awareness, understanding, and reputation.

My expertise includes preparing for major communications moments such as leadership changes, IPOs, and other significant fundraising events. I also specialise in creating compelling narratives and identifying storytelling opportunities that resonate with diverse audiences. My passion is to help businesses protect and promote their brands and reputations through strategic and measurable communication programs.

I also provide transformation coaching for professionals and leaders in organisations. I work on a flexible basis with people facing challenges at their level, marrying work with personal circumstances and facing into life's many crossroads.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Global University Systems
Senior Vice President Group Communications & ESG
January 2024 - September 2025 (1 year and 8 months)
Corporate Communications Strategy and Delivery; Narrative Development; Sustainability Strategy; Issues Management; Executive Advisory; Corporate Reporting

My Role Leading comprehensive communications transformation across 31 educational institutions in a highly regulated, trust-dependent sector spanning UK, Europe, North America, and APAC. Operating as strategic partner to CEO and Chief of Staff, navigating complex organisational structures with multiple objectives, diverse decision-makers, and competing priorities. Worked closely with PWC-led transformation team to translate complex integration strategy into executive communications. Built corporate communications infrastructure from scratch: strategic planning, corporate reporting cycles, and comprehensive issues management framework designed to scale across multi-market, multi-institutional environments. Created extensive board presentations, CEO keynotes, transformation cascades, and strategic decks that turned technical complexity into clear business narratives for C-level decision-making.

My Impact Unified the narrative - Transformed 31 individual institutions into one cohesive, purpose-driven story that resonates with diverse international audiences whilst maintaining regulatory compliance

Established strategic influence - Became trusted voice in the room for CEO and senior leadership, providing calming strategic presence and balanced decision-making support through regulatory scrutiny and organisational change
OneFootball
Senior Vice President Communications
April 2022 - December 2023 (1 year and 8 months)
Corporate & Brand Communications Strategy; Internal Communications; Financial & Corporate PR; Thought Leadership; Change Management; Issues Management

My Role Joined during rapid expansion as strategic partner to CEO and executive team, navigating Series D fundraise announcement within days of starting. Established trust quickly across complex stakeholder landscape: executive team, new VCs joining the cap table, original shareholders, and international markets. Built lean in-house team and managed external agency partners across US, LATAM, Europe & UK for core business and Web3 venture. Acted as CEO's trusted adviser, voice, and ghost writer, creating board presentations, investor decks, keynote speeches, and strategic communications whilst leading crisis and issues management through two business model shifts and executive changes.

My Impact Put OneFootball on the map - Shifted company narrative from local German start-up to internationally recognised football industry powerhouse with scale

Owned the industry narrative - Positioned relatively complex company story simply and clearly, widely understood across the industry
WeTransfer
VP Communications & Corporate Affairs
December 2020 - April 2021 (4 months)
IPO Planning; Financial & Corporate PR; Social Responsibility Strategy; Internal Communications; Creative Campaign Activation; Issues Management

My Role Joined to set up corporate and financial communications function supporting planned IPO. At pace, worked with all insiders and external partners preparing and executing communications strategy, navigating complexity, confidentiality, and changing timeframes. Led proactive and reactive media relations, supported CEO and executive leaders, managed quiet periods, and ensured narrative consistency whilst delivering sustainability and technology storytelling internationally.

My Impact Shifted the narrative - Transformed WeTransfer from cool design tool to invaluable global advertising platform for creative industries
Joined the dots - Drove communications aspect of IPO process ensuring project delivery milestones were met across all stakeholders Established belief with employees - Built confidence during transition period whilst maintaining company values and culture through change