Nadia Ben Halima

For Movimento, I handled the development of their website on Webflow, integrating interactive animations and dynamic visual elements aligned with their artistic aesthetic.

My role also included revising and improving the UX/UI designs on Figma for both desktop and mobile versions, restructuring the content, and optimizing for SEO.

• UX/UI Design: Designed and adjusted key sections, such as adding CTAs and optimizing the “Agency” section for intuitive navigation. Created an information page including a contact form and reviewed multiple pages to ensure optimal content readability.

• Webflow Development: Developed eight main pages, ensuring performance and smooth interaction, including micro-interactions for buttons and tags, preloader animations for the logo, and background color changes with each page load to maintain visual engagement.

• CMS & Blog: Implemented a collection management system for the blog and galleries, enabling organization through filters (categories) and flexible content updates via Webflow’s editor.

• Client Training: To ensure the client’s autonomy, I provided video tutorials explaining how to manage and update content, integrate SEO metadata, and navigate the Webflow Editor mode.

Throughout the collaboration, I maintained continuous communication, tailoring every detail based on the client’s feedback to deliver a final product that met her expectations.

My expertise in design and Webflow development allowed me to deliver an attractive, high-performing, and easy-to-manage website for my client while respecting her artistic identity and visibility needs.

The client sought a complete redesign of their training website, Mamforma, to improve user experience, navigation, and conversion rates.

The main objective was to highlight personalized support, flexible training options, and recognized certifications while modernizing the design and content.

• Audit and Analysis of the Existing Website:

Conducted an in-depth study of the initial site to identify areas for improvement in structure and content.

• Sitemap and Wireframe Design:

Created a new optimized navigation architecture and wireframes to structure the site intuitively and effectively.

• User Interface (UI) Design:

Developed a modern, engaging interface tailored to the client’s needs, drawing inspiration from best practices for training platforms.

• User Experience (UX) Optimization:

Reorganized the content to enable seamless navigation, improving accessibility, clarity, and the impact of key information.

• Creation of Engaging Content:

Wrote compelling titles, subtitles, and descriptions to maximize user engagement and conversions.

• Training Catalog Creation:

Developed a CMS-based system to easily manage and generate all training courses on the website.

• Content Strategy:

Integrated explanatory videos and relevant images to enhance interaction and showcase personalized support services.

• Strategic Brand Identity Advice:

Provided recommendations on positioning Mamforma and its partnerships to maximize credibility without diverting traffic to other websites.

• Created tutorial videos to demonstrate how to use the Webflow Editor mode for autonomous content updates and to populate the CMS for building the training catalog.

• Develop Figma designs on Webflow.

• Implement the English version of the website.

• Ensure full autonomy in creating project pages (both in French and English).

• Development:

Utilized the Client First method to build pixel-perfect pages with animations and interactions for enhanced visual appeal.

• Responsive Design:

Ensured a seamless user experience across all devices, from mobile to desktop.

• SEO:

Reviewed and implemented best practices to establish a solid foundation for natural search engine optimization.

• Training & Support:

Provided demo videos explaining, step by step, how to:

• Use the Webflow Editor.

• Create new project pages.

• Manage the site’s translation for complete autonomy.