About Nada
Strategic advisor to executive teams on AI, innovation and long-term transformation.
I support C-level leaders when strategic decisions around AI, data and innovation become complex, uncertain, or misaligned with operational reality.
With a strong background in entrepreneurship and deep expertise in fashion, luxury and creative industries, I help organizations clarify priorities, arbitrate trade-offs, and translate strategic intent into concrete, decision-ready trajectories.
My experience spans high-growth startups and established brands, where I have worked on AI adoption, business model evolution, digital transformation and organizational change.
I intervene at key moments: strategic inflection points, scaling phases, governance deadlocks, or when innovation requires clear executive alignment.
Focus areas:
– AI & data strategy (decision-level, not delivery)
– Innovation & transformation strategy
– Growth and business model evolution
– Fashion, luxury & creative industries
My approach is pragmatic, structured and impact-driven, with a constant focus on executive decision-making.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Independant AdvisoryStrategic Advisor – AI, Fashion, Beauty & Luxury InnovationApril 2024 - Today (2 years and 2 months)I intervene alongside executive teams, founders and decision-makers on strategic topics at the intersection of innovation, AI, creativity and long-term positioning.Key areas of intervention include:- Strategic vision & long-term business model alignment- AI-driven transformation & data strategy- Innovation governance & digital ecosystems- Product, experience & go-to-market coherence- Founder & C-level strategic thinkingFocused on bringing clarity and direction where technology, creativity and strategy converge.Operating at the crossroads of technology, culture and business, with a strong expertise in fashion, beauty and luxury.
- Singularity Corp.Founder & CEOSOFTWARE PUBLISHINGFebruary 2018 - August 2024 (6 years and 6 months)Paris, France- Founded and led VERA, an AI-powered digital wardrobe platform designed to transform how people interact with their clothing through data, personalization and intelligent recommendations.- Defined the strategic vision, built the product roadmap and oversaw full-cycle development from concept to launch in 18 months.- Achieved strong traction with 176% higher user retention than market benchmarks and 3% monthly paying subscribers.- Raised €8M to scale technology, product and operations, and structured the company for growth.- Built and managed a multidisciplinary team (tech, data, product, brand), fostering innovation and cross-functional alignment.- Led brand strategy and secured high-profile media visibility (Forbes, BFM Business, Vogue, ELLE, etc.).> Gained deep expertise in AI-driven product strategy, consumer behavior, innovation ecosystems and strategic leadership.
- MOA Fashion AccesoriesHead of International DepartementFebruary 2015 - December 2017 (2 years and 10 months)- Managed a portfolio of 50 international stores, representing 30% of company revenue, and oversaw performance across Europe, Russia, the Middle East and Latin America.- Led global expansion through key account openings and market development, strengthening the brand’s international footprint.- Developed tailored product assortments for international markets based on sales insights, trend analysis and consumer behavior.> Built strong expertise in international retail operations, assortment strategy and cross-market expansion
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Certifications
- Data Science : Machine Learning, Computer ScienceHarvard University2024
- Executive MBA Global Fashion ManagementInstitut Français de la Mode2018