Myrthe Van Den Reek

» Created a fully on-demand course with 15+ hours of video training plus templates and worksheets. » Validated the offer through market research, early sales, 3 pilot users, group cohort delivery, and various 1:1 trajectories. » Coached entrepreneurs on offer clarity, positioning, and digital presence.

» Delivered consulting in SEO, website strategy, marketing strategy, and digital growth. » Directed the rebrand, website development, and marketing foundation of the business.

» Built the brand and website from the ground up, then improved SEO and site structure through strategic content architecture, driving top-3 Google rankings for key commercial terms. » Helped grow sold-out group tours from 7 to 14, with 10+ participants each. » Led the execution and design direction of a new self-guided route product, which sold out in its first year and became a strong growth driver within the private offering. » Acted as a strategic advisor to the founder on marketing, growth, product development, and key business decisions. » Built operational and marketing systems, including planning tools, newsletter automation, and social media workflows.

» Helped build and manage a distributed marketing team of 12+ people across advertising, website, design, product, social media, email marketing, and agency support. » Built the underlying marketing operating system, including workflows, SOPs, coordination structures, and clearer ownership.

» Led team meetings and remote coordination across multiple time zones, aligning priorities with marketing leadership across the French, Mexican, and Romanian locations. » Led the internal strategy for a high-stakes rebrand and website relaunch, including the consolidation of a 400-page site without compromising SEO.