Freelancer profile translated to English.

Description

Passionate leadgen with +10 years of experience in business development and strategic partnerships. Specializing in customer acquisition, negotiation, and the implementation of growth strategies, I am motivated by high-impact projects and value creation. Proactive, organized, and results-oriented, I support companies and startups in achieving their objectives and expanding their activities.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Lyon (up to 20km), Paris (up to 20km), Orléans (up to 20km)

Outbound Ops
Growth & Outbound Ops Consultant
August 2023 - Today (2 years and 10 months)
Lyon, France
Data Management and Process Automation
- Management and piloting of sourcing flows (Clay, Sales Navigator) to feed the HubSpot CRM with qualified accounts and contacts
- Implementation of data enrichment automations in collaboration with the CRM Manager, ensuring a high level of data quality
- Design of scoring, segmentation, and lead routing architecture to optimize Outbound orchestration

Outbound Activation and Campaigns
- Management of acquisition campaigns: personalized multi-channel sequences
- Continuous optimization of targeting and messaging in collaboration with Product and Marketing teams
- Experimentation with new activation levers (intent signals, LLM integration) to improve performance

Sales Collaboration and Expansion
- Creation of playbooks and training for sales teams (AE, BDR) on best practices
- Facilitating feedback loops with field teams to iterate on processes
- Contribution to the launch of new geographic markets: identification of priority segments and adaptation of approaches
Growth hacking Growth Outbound Outbound Strategy Twenty CRM Grist
Rakuten Advertising
Affiliate Marketing - LeadGen Specialist
July 2021 - August 2023 (2 years and 1 month)
Paris, France
Research and qualification of potential prospects via calls, emails, and social networks. Use of online tools to collect data, CRM updates, market analysis, performance monitoring through reports, and compliance with current regulations.
Deliveroo
Business Development Manager
September 2019 - June 2021 (1 year and 9 months)
Paris, France
Development and management of a portfolio of partner restaurants, active prospecting and commercial negotiation. CRM monitoring (Salesforce), achievement of objectives, and improvement of sales processes while ensuring a quality customer experience.