Description

As a commercially oriented profile with over 10 years of experience in subscription-based business models, I have developed and executed strategies that have created significant results. I thrive in dynamic environments where innovation, growth and execution are the focus.

Throughout my career, I have built a deep understanding of the subscriber lifecycle, including customer acquisition, onboarding, retention and winback, as well as how to use KPIs such as CAC, CLV, ARR, ARPU and Churn Rate to optimize the business.

My strength lies in connecting strategy with action. With an analytical approach and a natural flair for understanding market needs, I have managed to lift companies' turnover and customer loyalty through effective use of data, targeted strategies and marketing initiatives.

I am motivated by creating new concepts, and I have been successful in implementing solutions that ensure growth and create value both in the short and long term. With a passion for developing new business areas, I am a strong driving force in projects that require creativity, commercial understanding and solid execution.

Languages

Danish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Copenhagen (up to 50km), Aarhus (up to 10km)

FIVE AM
OWNER/CONSULTANT
January 2022 - Today (4 years and 5 months)
Copenhagen, Denmark
fiveAM is my own consulting business, working with startups as well as small and medium-sized companies, with a focus on developing subscription businesses, optimizing customer journeys, and driving digitalization.

I have served as a subscription consultant for several companies, responsible for developing subscription strategies, implementation, and execution. My contributions cover the entire subscription journey (Acquisition & Retention): from building and automating subscription processes for sales, conversion, and onboarding to retention and reactivation (retention and winback) – all driven by data-based decisions and key metrics such as CAC, CLV, ARPU and Churn Rate.

Selected clients:
☛ Det Nordjyske Mediehus A/S
☛ Bevant ApS
☛ 1000Tracks LTD
☛ Toy2 ApS
☛ Banker ApS
Subscription models and customer lifecycle Digital marketing and online sales Go-to-market strategies
SumoTech I/S
PRODUCT MARKETING MANAGER
January 2019 - January 2022 (3 years)
Aarhus, Denmark
In my role as product manager, I was part of the management with responsibility forboth operational tasks and strategic initiatives. I was responsible for competitor andmarket analyses, segmentation, product development and pricing. I was responsiblefor a team that I led and motivated to achieve our goals.

Resultat: Implemented a full SaaS subscription model which resulted in a stronger business structure and increased customer loyalty.
TDC Erhverv
SENIOR COMMERCIAL MANAGER
January 2016 - January 2019 (3 years)
Copenhagen, Denmark
In this role, I had end-to-end responsibility for product off erings for the SMB segment.I developed roadmaps, go-to-market strategies, optimized product packages andbundles, and prepared business cases. I collaborated with cross-functional teams suchas product, sales, marketing, customer service, legal and fi nance to optimize sales andsecure shared business goals.