About Moritz
German
Native or bilingual
English
Fluent
French
Basic
Experience
- Miele X B.VFreelance CRM ExpertE-COMMERCEApril 2024 - April 2025 (1 year)Amsterdam, Netherlands
- Strategy consulting and implementation of e-mail campaigns for Miele markets (DACH, Canada, Japan)
- Conception and implementation of new automated flows with Bloomreach
- Development and execution of ad-hoc campaigns
- Technical optimization of existing campaigns and automations
- esanum GmbHTeam Lead CRMMEDICALJuly 2022 - February 2024 (1 year and 8 months)Berlin, Germany
- Disciplinary and professional leadership of the CRM team and a marketing analyst (3 people)
- Strategic and operational responsibility for CRM in DACH, France, Italy, and internationally
- Focus on user acquisition and user engagement
- esanum GmbHCRM ManagerMEDICALApril 2021 - June 2022 (1 year and 3 months)Berlin/Brandenburg Metropolitan Region, Germany
- Planning and implementation of a procedural infrastructure for the activation of users and
- Promotion of further education products
- Planning, execution, and analysis of campaigns for the target group "medical profession"
- Introduction of new measures for lead generation
- Development of an international CRM system
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Education
- Master of ScienceBonn-Rhein-Sieg University of Applied Sciences2019Master of Science - MS, Marketing
- Bachelor of ArtsFlensburg University of Applied Sciences2016Bachelor of Arts - BA, Business Administration and Marketing