Freelancer profile translated to English.
Back to original languageAbout Morgan
Since 2017, I have been helping brands launch and structure their customer acquisition. Among my main collaborations: Make My Lemonade, Sandro, Jimmy Fairly, Freenow, Aime Skincare, Le Sidaction. ► WHAT CAN WE ACHIEVE TOGETHER? I enjoy launching new brands as much as fine-tuning the mechanics of established ones. Strategy, operational and technical management: I help you grow your online sales. ► MORE SPECIFICALLY? I notably carry out: ▫ Advertising campaigns on Instagram, Facebook, Youtube, and Google; ▫ Weekly and monthly performance monitoring dashboards; ▫ Tag implementations on your websites and apps; ▫ Forecasted media plans; ▫ Strategic consulting on acquisition management: financial, technical, and operational. ► MY EXPERTISE I provide comprehensive answers tailored to your industry's reality and your business challenges. My goal is to help you integrate the skills and processes needed to master your advertising costs.
Portuguese
Fluent
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 50km)
Experience
- KlangFounderDIGITAL AND ITJanuary 2017 - Today (9 years and 5 months)Paris, FranceKlang is a consulting firm specializing in Social Ads, Google Ads, and Display. Our team of experienced consultants contributes to the growth of leading fashion and luxury brands. Since 2019, we have also successfully assisted several scale-ups in their scaling phase while maintaining profitability: - Jimmy Fairly - Sandro - Make My Lemonade - Byredo - Sidaction - Freenow - Aime Skincare
- T-Rex | Mobile AppGrowth Marketing ManagerINTERNET OF THINGS (IOT)November 2015 - April 2017 (1 year and 5 months)São Paulo, BrazilT-rex is a tracking app that provides a real-time and reliable positioning of relatives and friends.I joined a great team of founders to lead T-Rex app's launch.Our team got backed after 10 months of product development and T-Rex App got featured as a premium service for MAPFRE customers (LATAM 1st Insurance Group).I mostly worked on the product strategy :• Managed the long term roadmap, involving marketing, channels, clients, prospects.• Tracked the market trends.• Defined the user journeys and monetisation model.• Prototyped UX for mobile and web app.• Created the user onboarding and adoption strategy.• Wrote the entire marketing copy.
- Xee | Mobile AppGrowth Marketing AssistantINTERNET OF THINGS (IOT)September 2013 - September 2015 (2 years)Lille, FranceXee is today's 1st connected car platform in Europe contributing to reinvent car use thanks to data.12M€ raised in Apr 2017- Venture round.Starting from scratch, my work focused on developing our user base and recruiting app makers for Xee open platform :• Managed the design of 5 mobile products in 4 month (team of 3 dev + 1 designer).• Kickstarted the Xee Dev Community participating in hackathons.• Recruited 1300+ followers on Twitter and 2800+ likes on Fcbk for Xee Fr.• Ran a 20K€ social media campaign driving 32K visitors in 2 weeks on website.• Increased daily average traffic by +230% in 8 months using Content and Google Ads.• 30+ articles written on IoT topics and watched trends over 2 years.• Managed the e-commerce website development with partners.
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Education
- Master in Marketing / EcommerceIESEG School of Management2015AACSB and EQUIS accredited. IÉSEG has been ranked 17th in the Financial Times 2016 global ranking of the top Masters in Management programs.
- Google AdWords CertifiedGoogle2017The Google Partner badge shows that specific Partners have passed Google product certification.