Freelancer profile translated to English.

Description

I help brands build a content strategy that creates preference, not just traffic.

8 years of experience in marketing and brand strategy in startups and scale-ups. Brand platform creation, tone of voice definition, positioning, communication territory, content strategy creation (editorial architecture, SEO, newsletter, social). Content as an expression of identity, not an isolated channel.

I also founded MerseaMersea, an independent media on responsible fashion - I don't just talk about content strategy in theory, I practice it daily.

I work 100% remotely. Available for consulting, editorial audit, or long-term support missions.

☕️ Contact me and let's discuss your challenges.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Mersea Mersea
Personal Project
February 2026 - Today (4 months)
Personal Project

Creating a media outlet from scratch - content strategy in real-world conditions
Founding and developing an independent media outlet on responsible fashion.
Defining editorial positioning, content architecture, SEO strategy, newsletter - from scratch, without a budget.
Editorial Strategy SEO Writing Business Development
NielsenIQ
MARKETING MANAGER
E-COMMERCE
January 2024 - October 2025 (1 year and 9 months)
Paris, France
Brand integration - preserving an identity during acquisition
During the acquisition of Foxintelligence by NielsenIQ, a critical challenge: integrating the brand into the group without diluting its strengths and differences.
Managing the brand transition - maintaining identity, consistency in messaging, alignment with the NielsenIQ universe.
Implementing & managing marketing initiatives: lead generation, acquisition strategy, and funnel structuring.
Performance monitoring & identification of growth opportunities
Branding & Identity Marketing Automation Content Marketing SEO Brand Storytelling
Foxintelligence
MARKETING MANAGER
E-COMMERCE
January 2023 - January 2024 (1 year)
Paris, France
Brand strategy & content - from zero to x20
Joined a small team with no defined brand identity. Mission: lay the foundations and build visibility.
Created the brand platform, defined the positioning and tone of voice, then deployed a complete content strategy.

Result: x20 traffic increase in 12 months.
Branding Content Marketing Brand Storytelling Editorial Strategy SEO Strategy