Freelancer profile translated to English.

Description

I help companiesstructureandaccelerate their growththrough **high-performance and measurable acquisition systems**.

My expertise covers thedesign and optimization of paid media, funnel, and conversion systems**, with an approach focused on **CAC, LTV, and overall performancerather than simple media execution.

I address issues related to:

-Structuring multi-channel acquisition strategies(Paid Social, Search, Programmatic)

-Funnel optimization(landing pages, tracking, conversion, attribution)

-Implementing test & learn methodologies(creative, audience, offer testing)

-Improving business performance(CAC, ROAS, pipeline, revenue efficiency)

I have worked in agency and scale-up environments, where I have built and managed teams, significant budgets, and international acquisition systems.

Feel free to contact me to discuss your needs.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Freelance
Acquisition & Funnel Optimization (Audit or Sprint)
January 2026 - Today (5 months)
I improve the overall efficiency of the acquisition system, not just the campaigns.

Mission Options:
- One-time audit (1-2 weeks)
- Sprint mission (3-6 weeks)
- Growth support (2-3 months)
- Acquisition / Funnel Advisory

[What does the audit (1-2 weeks) include?:
- Analysis of data, campaigns, funnel, and tracking
- Prioritized action plan
- Identification of high-impact levers
- Activation & optimization (optional)
- Support in implementing optimizations + tests]
Acquisition & Growth System Audit Funnel & Conversion Optimization Performance Media & Acquisition Strategy Growth & Revenue Alignment
Believe SA
Head of Acquisition & Growth Systems | Paid Media, Scaling & Performance Operations
CONSULTING AND AUDITS
June 2020 - September 2024 (4 years and 3 months)
Paris, France
- Design and management of an international multi-platform acquisition system for artists and creators (Meta, Google, TikTok, Programmatic)
- Structuring growth around CAC / volume / media efficiency / budget allocation logic
- Industrialization of campaigns through test & learn workflows on creatives, audiences, and offers
- Implementation of a global performance framework including tracking, attribution, and reporting in collaboration with Data & Product teams
- Partial automation of operations through co-development of an internal campaign management tool
- Management and structuring of a media buying team (5 people) with a focus on scaling operations
Performance Media & Acquisition Strategy Meta Ads Google Ads TikTok Hubspot
Dentsu
Paid Media & Growth Strategy Lead / Acquisition / Performance / Transformation
CONSULTING AND AUDITS
March 2018 - May 2020 (2 years and 3 months)
Paris, France
Design and management of multi-channel acquisition strategies focused on performance and business impact
Consulting on transformation of acquisition models for large accounts (internalization, budget structuring, media mix optimization)
Performance optimization on international accounts (Disneyland Paris, Salomon, Conforama…)
Collaboration with consulting, data, and media teams to improve tracking and attribution frameworks
Coaching and skill development of media buyers in multi-client environments
Contribution to the structuring of full-funnel strategies (awareness → conversion)
Programmatic Advertising Funnel & Conversion Optimization Performance Media & Acquisition Strategy Media Planning DV360