Moise Assaf

Business Context

Independent executive advisory and operating-partner work focused on Europe and GCC market entry, strategic execution, operating-model design, and selective transformation support for leadership teams.

Scope / Ownership

• Advise leadership teams on operating-model design, execution governance, portfolio prioritization, and AI-to-ROI program framing.

• Support pre-engagement diagnostics and transformation architecture: scope, cadence, KPI structure, risk containment, and decision governance.

• Help shape execution standards across senior operators / specialists to protect delivery quality when mandates activate.

• Contribute to proposals and executive problem-framing across growth, scale-up, and transformation contexts, including tech-enabled and financially driven environments.

Current Focus

• Europe and GCC-facing executive conversations across operations, strategy, transformation, and AI-enabled business improvement.

• Packaging repeatable playbooks across execution governance, delivery stabilization, operating rhythm, and AI adoption.

• Selective support to leadership teams on prioritization, roadmap governance, and business-value realization.

Driving Operational Excellence & Product Management at Peppermint, I oversee day-to-day operations and lead the Product Management practice. I manage cross-functional teams including Scrum Masters, Product Owners, and Product Managers to ensure strategic alignment, high-quality project execution, and the financial performance of the group.

As a member of the Executive Committee, I work closely with the CEO and department heads (Tech, Design & Digital Marketing, HR, Finance) to define the company’s vision, strategic objectives, and implementation roadmap.

Key Responsibilities:

• Implementation of an agile delivery framework (Peppermint Framework) to streamline collaboration across departments (Product, Tech, Design, Marketing, etc.).

• Project and team management through performance KPIs and tracking tools, with a focus on efficiency, quality, and business impact.

• Supporting POs/PMs/Scrum Masters in defining product vision, prioritization, functional and technical architecture, and go-to-market strategy.

• Fostering a culture of continuous improvement, knowledge sharing, and training to upskill teams across product and project management domains.

• Leading organizational change initiatives to enhance agility, cross-team collaboration, and responsiveness to market challenges.

Consulting expertise in digital transformation for strategic client projects, including:

• Redesign of e-commerce websites and digital platforms

• Structuring CRM systems and marketing automation tools

• IT infrastructure and business process optimization

• Defining digital strategies and business models

• Facilitating workshops: Design Thinking, Product Vision, Customer Journey Mapping, Empathy Maps, Service Blueprints, Business Process Modeling, User Testing, A/B Testing...

• Business Context: Led AI-driven transformation programs for a Silicon Valley pioneer in Decision Intelligence, focusing on the "Self-Driving Enterprise" model for Fortune 500 global leaders.

• Team Leadership & Delivery: Directed a multidisciplinary team of data scientists and engineers to architect and deploy Cognitive Control Towers, providing global executives with a 360-degree AI cockpit for real-time operational monitoring. #Leadership #TeamManagement

• Procurement Intelligence Delivery: Managed the end-to-end development of AI "Decision Skills" for global Procurement divisions, automating spot-buy logic and spend optimization to drive immediate P&L impact. #ProcurementAI #ProductDelivery

• Supply Chain Orchestration: Led the team in translating complex industrial supply chain logic into automated, AI-augmented workflows, reducing manual intervention in high-scale logistics environments. #SupplyChain #Automation

• Strategic Roadmap & ROI: Collaborated with C-level stakeholders to prioritize the AI delivery roadmap, ensuring that the team’s output directly aligned with the client’s highest-value business objectives.

Skills: Digital Transformation · Intelligence artificielle · Strategy · Change Management · Strategic Planning · Performance Management · Organizational Design · Analytical Skills · Team Motivation · Planification stratégique · Gestion de projet · Scaled Agile Framework · Team Leadership · System Performance · Operational Excellence · Program Management · Management · Manufacturing Process Improvement