Freelancer profile translated to English.
Back to original languageAbout Modar
Freelance Marketing Project Manager with over **7 years of experience**, I support companies in defining and deploying their **marketing strategy**, their **product launches**, and structuring their **marketing plan**.
I work on the entire development cycle, frommarket researchto operational implementation, including **product marketing**, **customer segmentation**, **pricing**, and **business plan development**.
Thanks to strong expertise in **statistical data analysis**, I help my clients make informed decisions, identify growth opportunities, and optimize their market positioning.
My areas of intervention:
- Definition of marketing strategy and marketing plan
- Conducting market research and customer segmentation
- Product launch and go-to-market strategy
- Structuring product marketing and value proposition
- Definition of pricing and revenue models
- Business plan development
- Performance analysis and statistical data analysis (SEO, KPIs, dashboards)
With experiencein corporate and startup environments(energy, transport, finance, construction, tech), I navigate complex and international environments with ease.
My technical background (HTML, CSS, Node.js, React, SQL) facilitates collaboration with product and IT teams, enabling fast and efficient execution.
Structured, analytical, and results-oriented, I help my clients transform their strategy into concrete actions to generate sustainable growth.
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- VINCI ConstructionMarketing ManagerCIVIL ENGINEERINGApril 2024 - Today (2 years and 2 months)Paris, FranceDigital Marketing:
- Manage the development of new Business Unit (BU) websites, from defining specifications to delivery, in direct interface with an external web agency. As part of this mission, also:
- Conduct training sessions for website contributors and provide technical support.
- Be the key contact person to support the organization of webinars and provide training on various marketing tools.
- Update the "Sales and Marketing Development" section of the intranet.
Promotional Marketing:- Regularly update the watch list of international trade shows and conferences.
- Collect materials for events such as technical articles, posters, and presentations.
- Manage leads and report on the return on investment related to events.
- Create, update, and improve marketing materials such as brochures, sales presentations, lists, and reference sheets.
- Be a key player in creating campaigns to promote our offering through various channels.
Strategic Marketing:- Provide analyses on competition and market trends to our global network of Business Unit managers, Business Developers, and sales teams.
- XtensioCo-founder - Head of MarketingREAL ESTATEMay 2024 - February 2026 (1 year and 9 months)Paris, FranceStrategic & Digital Marketing
- Definition of marketing strategy
- Market research conducted
- Acquisition strategy construction
- Product launch (Go-To-Market)
- Supervision of website development with a web development agency
- Creation of marketing content
Project & Administrative Management- Participation in the Made in 92 competition
- Development of a €40,000 loan application (accepted)
- Creation of website specifications
- Supervision of website development with an external provider
Sales Prospecting- Preparation of personalized messages based on targets
- Development of marketing campaigns
- Construction and management of a contact database
- Participation in presenting the solution to prospects
- BPCEProduct ManagerBANKING AND INSURANCEJuly 2023 - March 2024 (8 months)Paris, France*Design and adapt offerings:
- Define offer characteristics
- Identify customer targets
- Coordinate stakeholders impacted by the development or design of the offer
- Supervise the execution of work and monitor its progress
- Organize the distribution of the offer across all distribution channels in the sales network
- Launch new product and/or service ranges and their associated materials (argumentaries, sales support tools, etc.)
- Be the point of contact for distribution networks within the scope of activity
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Education
- International Business Administration - Master's DegreeInstitut Mines-Télécom2022
- Business Administration - Bachelor's DegreeL'ESM-A School of Management2021