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Miriana KovacevicMK

Miriana Kovacevic

Editorial Direction | Communication Strategy

€700/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Miriana

When your messages lack clarity, your communication loses impact.

I support you in clarifying your positioning, structuring your messages, and defining a coherent editorial line.

My interventions focus on high strategic dimension issues:
  • editorial direction
  • communication strategy
  • editorial diagnosis (supports, content, messages)
  • structuring and prioritizing content
  • support in sensitive contexts
I intervene at key moments: framing, repositioning, redesign, when your systems need to evolve to gain clarity and effectiveness.

The modalities adapt to your needs: diagnosis, strategic framing, long-term support, or occasional assistance to your teams.

For over 25 years, I have worked in institutional environments with complex governance.

My background in local government, from journalism to editorial direction and then communication management, allows me to bring both strategic and operational expertise, in close collaboration with your teams and constraints.

My approach consists of structuring, prioritizing, and making your content clear in order to sustainably align vision, decisions, and communication.
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Indépendante
    Editorial Direction & Communication Strategy
    CONSULTING AND AUDITS
    December 2025 - Today (6 months)
    Paris, France
    Strategic consulting and editorial management for organizations and executives operating in institutional environments with complex governance.

    Support focusing particularly on:
    • clarifying positioning and messages
    • structuring and securing institutional and political communication
    • directing and coordinating editorial systems (print and digital)
    • promoting strategic projects and directions
    • supporting communication teams, especially in sensitive or exposed contexts
    These missions are adapted to your challenges: diagnosis, strategic framing, long-term support, or operational assistance to your teams.
    Editorial Direction Communication Strategy Editorial Strategy Institutional communication Communication consulting
  • Ville de Romainville
    Head of Communication
    PUBLIC SECTOR
    January 2024 - July 2025 (1 year and 6 months)
    Romainville, France
    Context: a local authority facing challenges in clarity, consistency, and communication management within a complex institutional environment.

    Management of the communication strategy and editorial direction of public media.

    Responsible for the overall consistency of messages and the clarity of public action, with an advisory role to the executive.

    Main missions:
    • definition and implementation of the communication strategy
    • editorial direction of all public media
    • strategic advice to the municipal executive
    • management and coordination of the communication team
    • management of cross-functional projects with high stakes
    Objective: to ensure sustainable alignment between political decisions, messages, and communication systems.
    Communication Strategy Editorial Direction Institutional communication Communication consulting Team Management
  • Ville de Romainville
    Editor-in-Chief
    PUBLIC SECTOR
    October 2022 - December 2023 (1 year and 2 months)
    Romainville, France
    Context: editorial management of a local authority's publications, with a strong focus on clarity and message consistency.

    Responsible for the editorial line and the quality of content, with a pedagogical approach to public action.

    Main missions:
    • editorial direction of the municipal magazine and institutional publications
    • structuring and prioritizing content
    • coordination of internal contributors and service providers
    • translation of public policies into clear and accessible messages
    • development of digital and audiovisual content
    Objective: to make messages understandable, consistent, and accessible to the public.
    Editorial Direction Editorial Strategy Editorial communication Content strategy Project Management

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Education

  • Long-term program in print journalism
    CFPJ Paris
    2000

Skill set

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